+64 9 373 3791
profile pic2
Firstname/Profession
Roberto
Art Director / Graphic Designer
12 Plus years Experience
Auckland, Queenstown
71

Represented: 30/08/19

Mensus

About Project

Challenge:
Men weren't talking about mental health, and with three out of four Kiwi suicides being men, we needed to get them to open up.

Insight:
Talking about mental health is awkward and difficult, and we needed to find a way to make it light-hearted and easy.

Idea:
We created the Movember Mensus, the very first census designed to gauge how Kiwi men are truly feeling. The Mensus ran in print and online and was promoted via billboards, digital, social and PR.


Industries

Charity


Specialities

Digital Design, Online Content, Print


Client

Movember Foundation

Content image #1
Content image #2
Content image #3
54

Representing the best Creative & Design, Digital & Tech, Marketing & Media professionals

Sign up to regular contact