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Rochelle 100615
Firstname/Profession
Rochelle
Art Director / Graphic Designer
8-12 years Experience
Auckland, Hamilton, Tauranga
80

Represented: 26/07/18

Bio

Hello, I'm Rochelle, an Art Director and Senior Graphic Designer with over 8 years experience across packaging and retail. My approach to design and creativity is influenced by my love for photography, interiors, and styling combined with a strong eye for detail.

 

My most recent experience is in the retail industry as lead Art Director, creating concepts and setting the design direction for integrated marketing campaigns and events. Leading a team of up to five people I managed workloads, led creative direction, nurtured collaboration, and developed the team pushing us to deliver innovative solutions that

challenge the status quo.

 

I was responsible for overseeing the creation and production of content for all channels, presenting to key stakeholders and maintaining brand consistency. I am highly adaptable and confident in project managing multiple campaigns from conception to completion, ensuring everything is executed to the highest level.

 

I’m open, curious and passionate about what I do and enjoy engaging and collaborating with others. My ability to straddle the creative and comms worlds makes me highly adaptable and thorough in my ideas.

 

Along with my multichannel experience, I bring a fun, positive attitude, a lifelong passion for design and a desire to bring effective and forward-thinking ideas to present brands in new and exciting ways.

Expertise

Art Direction Campaigns Concepting Content Copywriting Creative Direction Digital Design Graphic Design Packaging Project Management

Software

Illustrator CC InDesign CC Photoshop CC Sketch

My skills

Art Direction & Styling
Creative Concepts
Planning, directing & styling photoshoots (studio & location)
Copywriting
Storyboarding

Graphic Design
Web/Online Design
EDM
Social Media
Digital Content
OOH
Editiorial Content
Spatial Design
Print - Catalogues, Mailers, Press
Instore POS
Packaging
Prepress

Additional Skills
Project Management
Strategic Thinking
Leadership

Industries I know well

Retail
FMCG
Ecommerce/Digital

Mediums I know well

EDM
Online
Social
Digital Content
OOH
Print - Mailer, Catalogue
Press
POS
Packaging
Spatial Design

Honours & awards

The Warehouse Team Member of the Month - Marketing 2016

Qualifications

Diploma in Graphic Communication, Auckland University of Technology

Certificate of Interior Design, Nanette Cameron School of Interior Design

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