Samuel has been spinning amongst the arts and creative industries for most of his working life.
Within the commercial world, he has worked extensively as a creative director and copywriter for advertising agencies in New Zealand, Australia, and China.
While outside of it, he founded a record label, video production company, and recording studio. Samuel has a Master's Degree in Arts Management, a post-graduate diploma in creative writing and has attended the award copy school.
He returned to Aotearoa in 2016, set up 'Strange Haven' (a studio space and clubhouse) on K Road in Auckland and now works as a freelancer.