True story, my introduction to advertising was literally a baptism by fire. 9mm submachine gun fire.
Let me explain. My first proper gig was at a boutique agency called Balasoglou & Martin where my first assignment was working on the NZSAS account. That’s the Special Air Service - you know, ‘Who Dares Wins’ and all that. I had an all-access pass to watch our elite soldiers training, interview them and develop something we called the Prep Pack to help potential recruits get ready for the regiment’s gruelling selection process. Welcome to the wacky world of advertising.
Since then, I’ve driven a $250,000 Audi R8 around Hampton Downs at 230kmph. I’ve stayed at one of Marlborough’s most awarded wineries to become immersed in their culture (and equally steeped in their fine products). I've hung out of helicopters filming pro-snowboarders in the Southern Alps. I’ve hung out on set with All Blacks, Grammy-winning pop stars, Prime Ministers, a prickly tuatara, and an even pricklier German ex-supermodel. Yep, all in a day’s work.
Of course, in between all the hijinks I've been conjuring up compelling creative concepts, crafting well-written copy, and thriving on the collaborative process that makes the work really shine.
Creative concepts, creative direction, copywriting (long-form, short-form, any-form), visual scamps, presentation, pitching.
Creative concepts, scriptwriting, storyboarding, talent casting, location scouting, direction, art direction, post-production supervision.
Freelance Senior Creative / 2019 - Present / S O C R E A T I V E
Freelance creative thinker, collaborator and producer of compelling concepts, content and copy for integrated digital campaigns, social media, TV, print, radio, outdoor, DM, activation and experiential. Clients include: Designers Institute of New Zealand, Kiwi Wealth, Gem Finance, Milford Asset Management, Häagen-Dazs, Old El Paso, Chester Consultants, Oyster Property Group.
Senior Creative / 2016 - 2018 / bcg2 / Black Digital
Creative concepts, copywriting and content creation for online, print, TV, outdoor, activation, experiential and POS, plus integrated digital campaigns for the following clients: Audi, NZ Opera, Animates, Nando's, GEM Finance, Milford Asset Management, realestate.co.nz, Canon, Rinnai, Häagen-Dazs, Huawei, Fletcher Aluminium, Jacob Douwe Egberts - Moccona & L'OR Coffee, FMG, Pacific Steel, EasiYo, James Hardie, Southern Cross Health Society, Freedom Furniture, "Bags Not", OPPO, Property Brokers, Fonterra, Surf Life Saving New Zealand.
Senior Creative / Head of Social Media / 2015 - 2016 / YoungShand
Creative concepts, copywriting and content creation for integrated digital campaigns, plus TV, radio, outdoor and print ads for the following clients: Air New Zealand Grabaseat, Lightbox, Lindauer Wines, Isaac's Cider, Leukaemia & Blood Cancer NZ, LifePod, Wattie's, Kiwi Property, NZ Blood Service, Smirnoff Vodka, King's College, Hӧpt Soda, Nature's Fresh Bread, Vogel's, Molenberg, Wither Hills Wines, Mac's Beer, Speight's, Steinlager, Chef Cat Food, Johnnie Walker.
Industries I know well
Food & Beverage
Travel & Tourism
Home & Living
Health & Fitness
Mediums I know well
Honours & awards
oOH! Media Award - Grand Prize of $100,000 media spend for Nando's Restaurants 'Winner, Winner' digital campaign, 2018.
The Caples Awards - Direct Response Category Winner for Air New Zealand Grabaseat 'Septemperature' digital campaign, 2016.
Stockholm International Film Festival - World Wide Winner Award, Best Short Film, 2004.
Um, not something you really want to admit, but I share one thing in common with Trump: "I know words, I have the best words."Just as long as they're English words.