Copywriter / Creative Director
Charlie's 'Honesty Jar'
Activation content to support the launch of Charlie’s Honest Fizz in NZ.
We set up an honesty jar and invited passersby in Wellington to donate whatever amount they wanted for a taste.
Turns out we’re a pretty honest bunch. Well, most of us.
Food & Beverage
Activation / Experiential, Concept, Content
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