+64 9 373 3791
Stuart 100615
Firstname/Profession
Stuart
Digital Strategist / UX Architect
12 Plus years Experience
Napier, Auckland, Christchurch, Queenstown, Sydney, Wellington
882

Represented: 04/05/18

Stuart Parker5
Project name/Type
Open Country - mobile strategy and UX
 
Specialities
Apps, B2B, Digital, Mobile, Strategy, User Interface
Industries
Agriculture
Views
218

Stuart Parker3
Project name/Type
Auckland Council - Digital Consultation & Engagement Strategy
 
Specialities
Digital, Social Media, Strategy, User Experience, Web Performance, Websites
Industries
Government
Views
161

Stuart Parker3
Project name/Type
Serko - Digital Innovation in the Corporate Travel Sector
 
Specialities
B2B, Digital, E-Commerce, Mobile, Strategy, User Experience
Industries
Travel
Views
216

Bio

Stuart is a highly experienced digital strategist, motivated by an innate passion and aptitude for creative problem solving and a fascination with digital’s unlimited capacity to transform organisations, industries and lives.

 

Stuart is a seasoned practitioner of strategy and planning in digital product / platform development and marketing communications contexts; customer (CX) and user (UX) experience design, particularly using co-design and Agile methodologies; marketing automation; analytics design and analytic-led optimisation; and social media marketing.

 

Stuart works with clients to bridge the gap between aspiration and action, helping them to achieve clarity of purpose, make decisions and get things done

Expertise

Apps Content Strategy Creative Strategy Ideation Integrated Marketing Production SEO Social Media Strategy UX & UI Research

Recent Employment

Strategy Director / September 2013 to February 2018 / Marker

Marker is a digital transformation and product development agency. We partner with growth-hungry organisations to create enterprise-quality digital products that fundamentally support, strengthen or enhance their product and service offerings.

 

Working alongside the CEO, my role was to lead multiple, ongoing programs of work for clients including Serko, World Vision, Open Country Dairy, Frucor and AFFCO.

 

Within this, specific activities include:

 

  • Working within client organisations to achieve internal alignment on strategy, goals and priotities
  • Facilitation of co-design sprints (5-day customer experience design workshops involving the collaborative design and testing of an interactive prototype)
  • Content strategy
  • Design and implementation of marketing automation programs
  • Analytics strategy, planning and execution
  • Relationship management at c-suite level

Senior Digital Planner / August 2011 – September 2013 / Ogilvy & Mather

Ogilvy is a fully integrated marketing communications company. My role was to raise the standard of digital thinking in the agency, and support the Account Service and Creative teams with strategic leadership on all things digital.

 

Highlights from my time at Ogilvy include:

  • Created an interactive simulator that helped people to visualise and understand the implications of proposed housing policies under the draft Auckland Plan. This led to the highest level of participation in Council consultation to date.
  • Lead all digital and social media marketing for Coca Cola, Holden, Countdown, Briscoes & Rebel Sport.
  • Delivered highly succesful integrated campaigns for clients including Absolut, KFC, Holden, MBIE, Countdown.

Industries I know well

Advertising
Airline, travel & tourism
Automotive
B2B & B2C Ecommerce
Banking & Financial Services
Cryptocurrency
Dairy & Meat Processing
Digital Media, Paid Search & SEO
Education & E-Learning
FMCG & Alcohol
Healthcare
Manufacturing & Distribution
News & Entertainment
Not-for-profit
Telecommunications

Mediums I know well

Digital
Social Media

Qualifications

Master’s degree (first-class honors) from the University of Auckland

Talent Agents

Attention UX Designers!

The world of UX Design is in full swing! If you're a freelance UX Designer with experience in...

Read more
Hayden
Talent Director - Digital & Tech

Project freelance resource for project clients.

As you know, most clients these days are all about projects and have dumped the agency retainer. This...

Read more
Leighton
Talent Director - Creative & Design

Importing the best talent from all over the world!

2019 has proved to be an interesting year. NZ's leading companies and brands demanding top talent with global...

Read more
Will
Talent Director - Marketing & Media

Social Media Specialists Wanted!

Are you a Social Media Specialist looking for new opportunities? Whether it be freelance or full-time we have...

Read more
Bella
Talent Agent

Representing the best Creative, Digital, & Marketing professionals

Sign up to regular contact