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Stuart 100615
Firstname/Profession
Stuart
Digital Architect / Strategist
12 Plus years Experience
Napier, Auckland, Christchurch, Queenstown, Sydney, Wellington
1300

Represented: 04/05/18

Stuart Parker5
Project name/Type
Open Country - mobile strategy and UX
 
Specialities
Apps, B2B, Digital, Mobile, Strategy, User Interface
Industries
Agriculture
Views
257

Stuart Parker3
Project name/Type
Auckland Council - Digital Consultation & Engagement Strategy
 
Specialities
Digital, Social Media, Strategy, User Experience, Web Performance, Websites
Industries
Government
Views
200

Stuart Parker3
Project name/Type
Serko - Digital Innovation in the Corporate Travel Sector
 
Specialities
B2B, Digital, E-Commerce, Mobile, Strategy, User Experience
Industries
Travel
Views
263

Bio

Stuart is a highly experienced digital strategist, motivated by an innate passion and aptitude for creative problem solving and a fascination with digital’s unlimited capacity to transform organisations, industries and lives.

 

Stuart is a seasoned practitioner of strategy and planning in digital product / platform development and marketing communications contexts; customer (CX) and user (UX) experience design, particularly using co-design and Agile methodologies; marketing automation; analytics design and analytic-led optimisation; and social media marketing.

 

Stuart works with clients to bridge the gap between aspiration and action, helping them to achieve clarity of purpose, make decisions and get things done

Expertise

Apps Content Strategy Creative Strategy Ideation Integrated Marketing Production SEO Social Media Strategy UX & UI Research

Recent Employment

Strategy Director / September 2013 to February 2018 / Marker

Marker is a digital transformation and product development agency. We partner with growth-hungry organisations to create enterprise-quality digital products that fundamentally support, strengthen or enhance their product and service offerings.

 

Working alongside the CEO, my role was to lead multiple, ongoing programs of work for clients including Serko, World Vision, Open Country Dairy, Frucor and AFFCO.

 

Within this, specific activities include:

 

  • Working within client organisations to achieve internal alignment on strategy, goals and priotities
  • Facilitation of co-design sprints (5-day customer experience design workshops involving the collaborative design and testing of an interactive prototype)
  • Content strategy
  • Design and implementation of marketing automation programs
  • Analytics strategy, planning and execution
  • Relationship management at c-suite level

Senior Digital Planner / August 2011 – September 2013 / Ogilvy & Mather

Ogilvy is a fully integrated marketing communications company. My role was to raise the standard of digital thinking in the agency, and support the Account Service and Creative teams with strategic leadership on all things digital.

 

Highlights from my time at Ogilvy include:

  • Created an interactive simulator that helped people to visualise and understand the implications of proposed housing policies under the draft Auckland Plan. This led to the highest level of participation in Council consultation to date.
  • Lead all digital and social media marketing for Coca Cola, Holden, Countdown, Briscoes & Rebel Sport.
  • Delivered highly succesful integrated campaigns for clients including Absolut, KFC, Holden, MBIE, Countdown.

Industries I know well

Advertising
Airline, travel & tourism
Automotive
B2B & B2C Ecommerce
Banking & Financial Services
Cryptocurrency
Dairy & Meat Processing
Digital Media, Paid Search & SEO
Education & E-Learning
FMCG & Alcohol
Healthcare
Manufacturing & Distribution
News & Entertainment
Not-for-profit
Telecommunications

Mediums I know well

Digital
Social Media

Qualifications

Master’s degree (first-class honors) from the University of Auckland

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