+64 9 373 3791
suzannepond
Firstname/Profession
Suzanne
Graphic Designer / Art Director
4-8 years Experience
Wellington, Auckland, Christchurch, Dunedin, Tauranga, Wellington
2393

Represented: 08/12/16

Tuatara Beer Labels / Art Direction / Illustration

About Project



Tuatara Brewery, re-brand

Tuatara is one of Wellington's oldest and best-known craft beer breweries. After a very successful launch in 2000 the brand needed a refresh, almost 20 years later. Together with Clemenger BBdo Wellington, we made some exciting changes to Tuatara's identity. Keeping the iconic reptile skin bottle but changing everything else.

Head & Tail is responsible for the art direction and the illustrations for their new packaging. With the re-brand, Tuatara also launched a new beer called Baltic Porter for which we did the illustrations for the label. Tuatara brewery owes their name to one of the lesser-known endemic reptiles attributes, a hidden pineal eye located on the top of its tiny head. Most obvious at birth and then scaling over later, the tuatara’s third eye even has its own rods, cones and retina. Its eye is our source of inspiration, its all about focus.

Tuatara has shed its skin.


Industries

Alcohol


Specialities

Art Direction, Illustration


Client

Tuatara


Credit

clemenger bbdo

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