Hola! I'm Tona, a Mexican Creative Art Director based in Auckland, New Zealand. Ideas are my passion, so I'm in constant pursuit of them in order to execute memorable work. I've been sharing ideas with great creatives in 'Mehhico' and New Zealand in local and international Ad Agencies.
I've won awards at D&AD, One Show, Cannes, AXIS, AWARD, Círculo Creativo de México, and local shows in a variety of mediums such as Film, Digital, Press, Outdoor and Radio.
In 2017 I was nominated as Emerging Talent at AXIS in New Zealand.
I'm best known for...
Creativity and ideation for marketing concepts and campaigns
Creative Art Director / 2017 - 2018 / Raydar / Clemenger Group
Creative Art Director / 2016 - 2017 / Ogilvy & Mather New Zealand
Creative Art Director / 2015 - 2016 / JWT Auckland
Industries I know well
Food and Beverage
Home Appliances & Furnishing
Sports & Recreation
Mediums I know well
Honours & awards
* AWARD Awards ’18 (1 Gold, 1 Silver)
* D&AD ’17 (1 Wood Pencil)
* One Show ’17 (1 Silver Pencil, 2 merits)
* Emergent Talent AXIS ‘17 Nomination
* AXIS ’17 (1 Gold, 2 Silver, 3 Bronze, 2 Finalist)
* APO Pixel 361‘ Finalist
* Cannes ’14 (1 Finalist / Shortlist)
* Circulo Creativo de México '14 (3 Gold, 2 Silver, 5 Bronzes, 2 Finalists)
* Jóvenes Creativos de México ‘13 & ’14 (1 Silver, 3 Finalists)
* Imagina Cuervo '09 (1 Gold, 1 Silver, 2 Finalists)
Diploma in Creative Advertising at Media Design School
Creative Advertising at Simulador de Vuelo
Filmmaking at Cinefilias
Art Direction at Semillero Escuela de Creativos
Degree in Communications and Public Relations
Spanish, English, French (50%)