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Tona
Firstname/Profession
Tona
Art Director / Graphic Designer
4-8 years Experience
Auckland, Wellington, Christchurch, Hamilton, Tauranga
223

Represented: 06/06/18

Bio

Hola! I'm Tona, a Mexican Creative Art Director based in Auckland, New Zealand. Ideas are my passion, so I'm in constant pursuit of them in order to execute memorable work. I've been sharing ideas with great creatives in 'Mehhico' and New Zealand in local and international Ad Agencies.

 

I've won awards at D&AD, One Show, Cannes, AXIS, AWARD, Círculo Creativo de México, and local shows in a variety of mediums such as Film, Digital, Press, Outdoor and Radio.

 

In 2017 I was nominated as Emerging Talent at AXIS in New Zealand.

Expertise

Advertising Art Direction Brand Stories Creative Strategy Digital Design Direct Marketing Integrated Campaigns Marketing Comms

Software

After Effects CC Final Cut Pro X Illustrator CC InDesign CC Photoshop CC Premiere Pro CC

I'm best known for...

Creativity and ideation for marketing concepts and campaigns

Recent Employment

Creative Art Director / 2017 - 2018 / Raydar / Clemenger Group

Creative Art Director / 2016 - 2017 / Ogilvy & Mather New Zealand

Creative Art Director / 2015 - 2016 / JWT Auckland

Industries I know well

Food and Beverage
Home Appliances & Furnishing
Sports & Recreation
Retail
Automotive
Environmental
Charity
Public interest

Mediums I know well

Digital
Mobile
Interactive
New Technologies
Print
Outdoor
Direct Media
Radio
TV
Experiential

Honours & awards

* AWARD Awards ’18 (1 Gold, 1 Silver)
* D&AD ’17 (1 Wood Pencil)
* One Show ’17 (1 Silver Pencil, 2 merits)
* Emergent Talent AXIS ‘17 Nomination
* AXIS ’17 (1 Gold, 2 Silver, 3 Bronze, 2 Finalist)
* APO Pixel 361‘ Finalist
* Cannes ’14 (1 Finalist / Shortlist)
* Circulo Creativo de México '14 (3 Gold, 2 Silver, 5 Bronzes, 2 Finalists)
* Jóvenes Creativos de México ‘13 & ’14 (1 Silver, 3 Finalists)
* Imagina Cuervo '09 (1 Gold, 1 Silver, 2 Finalists)

Qualifications

Diploma in Creative Advertising at Media Design School

Creative Advertising at Simulador de Vuelo

Filmmaking at Cinefilias

Art Direction at Semillero Escuela de Creativos

Degree in Communications and Public Relations

 

Languages

Spanish, English, French (50%)

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