I am a copywriter, editor and essayist, recently returned to New Zealand after 13 years of working and travelling overseas. I am driven by a love of learning and a search for new experiences, and consider writing much more than a job. I have an ongoing relationship with an Australian literary journal, have edited 10 novels to date, and recently started work on my own first book. View my personal site at www.uisforuna.com
Digital writing (social media)
Contract Copywriter / June 2017 – December 2017 / Vero
I recently completed a short-term contract with Vero, creating the website and app for a brand-new financial services product. The role included working with stakeholders and subject matter experts in product, SEO, legal and brand; working directly with the UX team, programmers and content uploaders; and translating complex concepts from the insurance world into language that’s both readable and informative.
Copywriter / March 2016 – April 2017 / Evoke Solutions
As the first and sole copywriter at Evoke Solutions, I was responsible for the entire written output of the agency and several of its clients. This involved developing the voice of each company, creating style guidelines, ensuring total accuracy and working with designers to marry the copy with the visual elements of every project. These included but were not limited to electronic newsletters, websites, printed magalogs, blog posts, press releases and social media.
Copywriting Specialist / October 2015 – March 2016 / Home Depot Canada
As half of a two-person team, I was engaged for six months on a project to revitalize the website homedepot.ca. My role encompassed creating a style guide and English copy rules; standardizing language use across the site; improving product descriptions for both readability and clarity; ensuring the accuracy of information on the site; boosting search and SEO; and creating a more distinct homedepot.ca identity.
Industries I know well
Mediums I know well
MA First Class Honours – Film Television & Media Studies – University of Auckland 2003
BA (Hons) First Class – University of Auckland 2003