+64 9 373 3791
Una 100165
Firstname/Profession
Una
Copywriter / Digital Writer
12 Plus years Experience
Auckland, Wellington
280

Represented: 02/03/18

Bio

I am a copywriter, editor and essayist, recently returned to New Zealand after 13 years of working and travelling overseas. I am driven by a love of learning and a search for new experiences, and consider writing much more than a job. I have an ongoing relationship with an Australian literary journal, have edited 10 novels to date, and recently started work on my own first book. View my personal site at www.uisforuna.com

Expertise

Copywriting Digital Copywriting Digital Writing Editing Editorial Email Marketing Interviewing Journalism Script Writing SEO

Software

InDesign CC InVision Keynote Microsoft Excel Microsoft Powerpoint Microsoft Word

My skills

Writing

Copywriting
Editing
SEO
Digital writing (social media)
Script writing
Journalism
Email campaigns

Recent Employment

Contract Copywriter / June 2017 – December 2017 / Vero

I recently completed a short-term contract with Vero, creating the website and app for a brand-new financial services product. The role included working with stakeholders and subject matter experts in product, SEO, legal and brand; working directly with the UX team, programmers and content uploaders; and translating complex concepts from the insurance world into language that’s both readable and informative.

Copywriter / March 2016 – April 2017 / Evoke Solutions

As the first and sole copywriter at Evoke Solutions, I was responsible for the entire written output of the agency and several of its clients. This involved developing the voice of each company, creating style guidelines, ensuring total accuracy and working with designers to marry the copy with the visual elements of every project. These included but were not limited to electronic newsletters, websites, printed magalogs, blog posts, press releases and social media.

Copywriting Specialist / October 2015 – March 2016 / Home Depot Canada

As half of a two-person team, I was engaged for six months on a project to revitalize the website homedepot.ca. My role encompassed creating a style guide and English copy rules; standardizing language use across the site; improving product descriptions for both readability and clarity; ensuring the accuracy of information on the site; boosting search and SEO; and creating a more distinct homedepot.ca identity.

Industries I know well

Insurance
Gaming
Beauty
Retail
Tertiary Education
Charity

Mediums I know well

eDM
Web
Blog
Social Media
Magazines

Qualifications

MA First Class Honours – Film Television & Media Studies – University of Auckland 2003

BA (Hons) First Class – University of Auckland 2003

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