During my time at Westpac I had the opportunity to work in projects meaningful to me such as the ‘Inequality Campaign’ which shed the light on the gender pay gap in NZ. I designed the execution and imagery of artwork and delivered all assets including OOH billboards, web banners, social media assets and press ads.
This campaign went on to win the ‘Best in Show’ award at the Beacons Media Awards 2018. Each month we would run different campaigns on our retail banks across the country and I’d work closely with various marketing managers to deliver assets including large scale posters, digital screens, web banners, press ads and HTML5 display ads.
I worked with several teams across the bank which included the sustainability, events, property, marketing, finance and legal teams. The variety of internal clients gave me the skills of effective design communication I have today.
Digital Design, Graphic Design, Marketing Collateral
Westpac Banking Corporation