Ōwairaka Streetscaping Explainer
Kāinga Ora wanted to inform the locals in Ōwairaka about upcoming upgrades to existing infrastructure and amenities to support the community’s growing population. This work involved, putting new services underground, improving roads and upgrading street lighting, creating new play areas - to name a few of the proposed upgrades. There was already a growing frustration in the community about all the work being carried out, so Anjana and team had to create a powerful video that would drive a positive emotional response and give confidence to the community that this work will be better for the community in the long term. Emily, Copywriter and Producer, and Anjana were entrusted to come up with an explainer to illustrate the street-scaping work being carried out.
Anjana was responsible for the storyboards, illustration and animation for this explainer. This video is being used across all their social channels and website.
Animation, Illustration, Storyboarding
Kāinga Ora Homes and Communities