+64 9 373 3791
brendan profile
Firstname/Profession
Brendan
Digital Project Manager / Product Owner
12 Plus years Experience
Auckland
146

#55579
Project name/Type
NZBN Program
 
Specialties
Digital Strategy, Product Management, Project Management
Industries
Government
Views
19

#55527
Project name/Type
New Solutions Development Management & API Product Development
 
Specialties
Agile, Digital Strategy, E-commerce, Marketing Automation, Product Design, Product Management
Industries
Government
Views
23

#55522
Project name/Type
Yellow New Zealand's Digital Transformation
 
Specialties
Digital Strategy, E-commerce, Information Architecture, Marketing Automation, Product Design, User Journeys
Industries
Media
Views
27

Bio

I am a digital strategist, creator and thought leader and often the conduit between executive sponsors, Marketing and IT. I operate at the coal face of business transformation embracing change with due consideration to the customer and “why change is needed?” I proactively seek out innovation on the fringe including blockchain and AI (bots, chatbots) and Mixed Reality.

 

In the past 9 years, I have built strong, highly effective relationships with market-leading platform providers and digital agencies highly capable of delivering integrated B2B, B2C and D2C eCommerce solutions. I have significant experience in business strategy, digital transformation, platform/product creation and human-centred design. This enables the teams I work with to create elegant, impactful products and solutions that provide real value for the businesses I engage with and most notably for their customers.

Expertise

Agile Customer Experience Digital Strategy E-commerce Human-centred Design Information Architecture Marketing Automation Product Management

Software

Marketo Ping Identify Stripe

Recent Employment

Product Management Consultant / Jan 2020 - Present / NZ Native Honey Products

Auckland, New Zealand

 

NZ Native Honey Products is a startup export and distribution business. I am working on brand design and product launch strategy for a new Mānuka Honey brand to be launched on Amazon US.

Product Manager - Verticals / Jul 2017 - Jan 2020 / Yellow New Zealand

Auckland, New Zealand

 

Product managed successful delivery of Yellow’s 1st eCommerce portal in Aug 2018. 
Pivotal role in Digital Transformation of Yellow NZ from a ‘Sales-Led’ to a ‘Self-Service' business 
Yellow was 1st in World to implement BigCommerce’s Checkout SDK - "Headless Commerce" 

Senior Product Manager - NZBN / Oct 2016 - Jun 2017 / Ministry of Business, Administration and Employment

Auckland, New Zealand

 

My role at MBIE was focused on the product management and operational delivery of the New Zealand Business Number (NZBN). It involves ownership of the product road map and collaboration with public and private sector organisations to assess implementation opportunities, define core product positioning strategies that promote the growth of the NZBN into the wider business ecosystem. 

Industries I know well

Advertising
Digital
Finance
Government
Media
Retail

Mediums I know well

Digital
Mobile
Apps

Honours & awards

Coca-Cola Eurasia “Schweppes Short Film Festival” 2007-2009
• Finalist -CANNES CYBER LION 2008 -TSSFF
• CYBER LION -GOLD 2009 -“Signs”
• Winner Website Design & Application -CAANZ AXIS 2008
• Bronze Best Integrated Campaign -CAANZ AXIS 2008
• Winner Best Multimedia Site (Judge’s Selection)-NIS Web FEST ’07 (Belgrade)
• Winner Best Multimedia Site (People’s Choice)-NIS Web FEST ’07 (Belgrade)
• Shortlist Integrated -CLIO AWARDS 2008

Sara Lee - Brylcreem “Fight Hair Crime” 2005
• Best in Show 2005 -CAANZ Media Awards 2005
• Best “Integrated” Campaign 2005 -CAANZ Media Awards 2005
• Best Interactive Youth 2005 -CAANZ Media Awards 2005
• 2 Golds Asian Brand Marketing Effectiveness Awards (ABME) Awards

Goodman Fielder -Natures Fresh “Feed the Noise” 2008
• D&AD Award 2008 –Bronze –Interactive

Qualifications

Unitec Institute of Technology

Bachelor of Computing Systems, Systems Analysis & Design, Database Design, Org Communication; Web Application Development; Multimed

1999 - 2002

Creative. Digital. Marketing. Recruitment.

Sign up to regular contact