Expat Voting Guide
Instructional video for the Green Party of New Zealand
Copywriting, Creative Direction, Marketing Communication
Green Party of Aotearoa New Zealand
As part of his wider work on the Green Party’s expat campaign in 2017, Bryce wrote and produced an online video designed to make voting from overseas not only clear and simple, but engaging and motivating. Filmed with volunteers in the UK, the format was rolled out through a social media campaign and gathered a healthy 150k views on Facebook and a lot of positive response from Kiwis who often struggle with the complexities of voting abroad. The video also grabbed the attention of several European Green Parties who hailed it as a benchmark for connecting with their voters living abroad.