TSB Bank - TV Commercial
Bryce wrote for a long-running campaign for New Zealand's TSB Bank. The proposition was “you wouldn’t expect this from your bank, why put up with it from your _______” (grocer, butcher, barber, and so on) and there had been several well-loved ads made already so there was a high standard to meet.
For this round the brief was to tighten up from general customer service proposition and focus on home loans (on occasion a hot interest rate was to be dropped in at the end of the ad). Bryce's insight was that buying your first home is a daunting undertaking with a lot of terminology and number-crunching to comprehend, so if a shoddy bank manager breezes through it all, you can be left feeling out of your depth and out of control. So from there it was a clear analogy with a flying lesson.
Creative Direction, Marketing Communication, Scriptwriting