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bryce profile
Creative Director / Art Director
12 Plus years Experience
Auckland, Wellington

Represented: 01/04/21

TSB Bank - TV Commercial

About Project

Bryce wrote for a long-running campaign for New Zealand's TSB Bank. The proposition was “you wouldn’t expect this from your bank, why put up with it from your _______” (grocer, butcher, barber, and so on) and there had been several well-loved ads made already so there was a high standard to meet.

For this round the brief was to tighten up from general customer service proposition and focus on home loans (on occasion a hot interest rate was to be dropped in at the end of the ad). Bryce's insight was that buying your first home is a daunting undertaking with a lot of terminology and number-crunching to comprehend, so if a shoddy bank manager breezes through it all, you can be left feeling out of your depth and out of control. So from there it was a clear analogy with a flying lesson.




Creative Direction, Marketing Communication, Scriptwriting


TSB Bank


Creative. Digital. Marketing. Recruitment.

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