Bio

By combining modern digital tools with a long history working in traditional marketing, media, and PR, Chris knows what it takes to create and deliver content in a meaningful way to a crowded and noisy digital world.

Highlighting expertise, empathic understanding of user intent, and tailoring content to provide value is at the core of Chris’ process. Dialling in to where these elements intersect is a key ethos behind creating an honest, helpful, and valuable content journey for Chris’ clients and customers.

His formula is very simple. Research, collaborate, audit, plan, execute, and revisit.

By having a clear SEO and content messaging strategy before pen hits paper, Chris ensures that when he's finding content opportunities for your various digital platforms, that your message stays consistent with the strategy, and creates the framework for each of these placements to effectively find and feed off of each other.

It’s one thing to create great content, the trick is to make sure people see it.

Effective copy is essential to maximising great content. In his words, the places, pages, and platforms he writes for have a bigger symbiotic relationship than just a “one-and-done” hit of content that screams into the void before disappearing into the digital ether.

Chris’ wheelhouse is producing tonally consistent, engagement-driven, expertise-based CX copy, that actually gets read. Chris understands that digital delivery is equally important as the quality of the content itself and ensures SEO tactics, social tone, and content placement considerations are all at the heart of his writing process.

Qualifications

Massey University

Diploma In Business Studies (Marketing)

2012 TBC

Unitec

Search Engine Optimisation

2021

NZ Writers College

Copywriting For Advertising

2021