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chris content marketing specialist profile v4
Content Marketing Specialist / Copywriter
12 Plus years Experience

Represented: 29/11/21


By combining modern digital tools with a long history working in traditional marketing, media, and PR, I am able to create and deliver content in a meaningful way to a crowded and noisy digital world.


Highlighting expertise, empathic understanding of user intent, and tailoring content to provide value is at the core of my process. Dialling in to where these elements intersect is a key ethos behind creating an honest, helpful, and valuable content journey for clients and customers.


My formula is very simple. Research, collaborate, audit, plan, execute, and revisit.


By having a clear SEO and content messaging strategy before pen hits paper, this ensures that when content opportunities are found for your various digital platforms, your message stays consistent with the strategy and creates the framework for each of these placements to effectively find and feed off of each other.


It’s one thing to create great content, the trick is to make sure people see it.


Effective copy is essential to maximising great content. Pages and platforms that I deliver for have a bigger symbiotic relationship than just a “one-and-done” hit of content that screams into the void before disappearing into the digital ether.


My wheelhouse is producing tonally consistent, engagement-driven, expertise-based CX copy, that actually gets read. I understand that digital delivery is equally important as the quality of the content itself. SEO tactics, social tone, and content placement considerations are all at the heart of my writing process.


B2B Writing Content Marketing Content Strategy Copywriting CX Writing Digital Marketing Editorial SEO


Adobe Creative Cloud Ahrefs Craft CMS Google Analytics Google Keyword Planner Google Search Console Hootsuite Mailchimp Microsoft Office Moz

Recent Employment

Freelance Content Strategist & CX Writer / Dec 2019 - Present / Self Employed

Auckland, New Zealand


Currently working with a number of high profile outdoor brands to help strategise, plan, and execute their content marketing aspirations

Marketing Manager / Jul 2013 - Dec 2019 / Manic Tackle Project

Auckland, New Zealand


Oversaw and executed all marketing management role responsibilities

Sports & Outdoor Marketing Manager / Oct 2010 - Jul 2013 / True Alliance

Auckland, New Zealand


Responsible for NZ marketing operations and budgets for The North Face, Teva, Speedo & Reebok brands

Industries I know well

Food & Beverage
Sports & Outdoors

Mediums I know well



Massey University

Diploma In Business Studies (Marketing)

2012 TBC



Search Engine Optimisation



NZ Writers College

Copywriting For Advertising


Creative. Digital. Marketing. Recruitment.