Bio

By combining modern digital tools with a long history working in traditional marketing, media, and PR, I am able to create and deliver content in a meaningful way to a crowded and noisy digital world.

Highlighting expertise, empathic understanding of user intent, and tailoring content to provide value is at the core of my process. Dialling in to where these elements intersect is a key ethos behind creating an honest, helpful, and valuable content journey for clients and customers.

My formula is very simple. Research, collaborate, audit, plan, execute, and revisit.

By having a clear SEO and content messaging strategy before pen hits paper, this ensures that when content opportunities are found for your various digital platforms, your message stays consistent with the strategy and creates the framework for each of these placements to effectively find and feed off of each other.

It’s one thing to create great content, the trick is to make sure people see it.

Effective copy is essential to maximising great content. Pages and platforms that I deliver for have a bigger symbiotic relationship than just a “one-and-done” hit of content that screams into the void before disappearing into the digital ether.

My wheelhouse is producing tonally consistent, engagement-driven, expertise-based CX copy, that actually gets read. I understand that digital delivery is equally important as the quality of the content itself. SEO tactics, social tone, and content placement considerations are all at the heart of my writing process.

Qualifications

Massey University

Diploma In Business Studies (Marketing)

2012 TBC

Unitec

Search Engine Optimisation

2021

NZ Writers College

Copywriting For Advertising

2021