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chris profile v2
Firstname/Profession
Chris
Graphic Designer / Design Director
12 Plus years Experience
Auckland
72

Represented: 30/06/21


Bio

Chris has had a lifetime of engaging with design on every level. His aim is simple: captivate customers with great design. Long-term business relationships are built on trust, for him that means that every task, no matter how large or small, should be treated with equal care and attention to detail. 

 

With examples of Chris' superb designs spanning New Zealand & the UK, he is known for making designs that are eye-catching, yet practical.

 

If your brand is starting to look a little bit tired, Chris is a master of reinvigorating brands. 

Expertise

Brand Development Brand Identity Graphic Design Packaging Presentations Print Project Management

Recent Employment

Owner & Designer / 2001 - Present / Creative Practice Limited

New Zealand

Creative Practice was set up in early 2001 and initially leaned on the Intellectual Property gained at Montana Wines. It became a more balanced consultancy over time. Chris' personal highlights of brands he's worked with include Ch'i, Interpack and T&G. 

Lecturer / Feb 2018 - Nov 2020 / Media Design School

Auckland, New Zealand

Initially approached because of my industry knowledge as part of a judging panel, Chris then worked within the Digital Creativity Foundation Program before transferring to year 1 and 2 students on the Bachelor of Media Design course. He started a series of conversations with Industry Leaders directed at enthusing the next generation of graphic designers. 

Marketing Designer / 2001 - 2006 / Montana Wines

Auckland, New Zealand 

Responsible for the repackaging of the Huntaway wine label. This "sub-brand" had become lost on the burgeoning supermarket shelf. The repackaged label was given marketing support including Chris' art direction of a carefully staged photoshoot. Thankfully for Chris, the newly designed label quickly reinvigorated sales and consumer interest

Industries I know well

FMCG

Qualifications

University of Leicester

1979 – 1982

Bachelor of Arts (BA) Hons majoring in Industrial and Product Design

Creative. Digital. Marketing. Recruitment.

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