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craig profile
Firstname/Profession
Craig
Graphic Designer
12 Plus years Experience
Auckland
789

Represented: 09/09/21


Bio

Craig is a Graphic Designer with over 20 years of experience in creative design for brand, print and web projects. He has worked with clients across a range of industries, including education, local government, industrial, property, medicinal, wine and service sectors.

 

With a passion for design and solving design problems, he works with his clients to clarify the brief before answering it with creativity that exceeds expectations. Combining a fine eye for detail with an excellent conceptual sense of each assignment, he strives to create effective design work that will get clients' messages across clearly and engages the audience emotionally.

Expertise

Brand Identity E-commerce Graphic Design Illustration Infographics Layout Packaging Prepress Print UI Design

Software

Acrobat X Pro Adobe XD Bridge CC CSS Illustrator CC InDesign CC Microsoft Excel Microsoft Powerpoint Microsoft Word Photoshop CC

Recent Employment

Freelance Graphic Designer / 2018 - Present / Self-Employed

  • Responsible for managing the design process for clients from conception to completion using a wide range of creative techniques, technical knowledge, software and problem-solving skills.
  • Developed brands for wine, engineering and medicinal clients, and produced branded collateral in both print and online mediums: websites, brochures, stationery, advertising, electronic documents and slide presentations.
  • Designed packaging for wine, medicinal and cosmetic products: concept development and presentation visuals, design refinement and delivery of press-ready artwork.
  • UI design for responsive websites: development of wireframes, presentation visuals, web-ready artwork and style documentation.
  • WordPress websites for engineering, medicinal and consulting clients: design and build, content creation in the form of illustrations, photography and video editing.
  • Diagram illustrations and infographics: visually explaining technical concepts in a simple and engaging way.

Senior Designer / Apr 2006 - Sept 2018 / GardyneHOLT (now Great North)

  • Responsible for creative design from initial concept development through to application and production.
  • Brand creation, application guidelines and associated collateral in print and online media: brochures, websites, stationery, advertising, building and vehicle signage, displays, packaging, electronic documents and presentations.
  • Front end and navigation design for responsive websites: development of wireframes, presentation visuals, web-ready artwork and style documentation.
  • Art direction and photoshoot direction, image retouching and colour correction, prepress and print management.
  • Won award in Graphics: Corporate Communication category for Whitecliffe Prospectus - Designers Institute of New Zealand, Best Design Awards

Senior Designer / Jun 1999 - Mar 2006 / PDF Communications Ltd (merged with GardyneHOLT, now Great North)

  • Responsible for the quality of creative work done by the design team as well as providing technical training and software support.
  • Brand creation, application guidelines and associated collateral in print and online media: brochures, websites, stationery, advertising, signage, displays, packaging, electronic documents and presentations.
  • Art direction and photoshoot direction, image retouching and colour correction, prepress and print management.

Industries I know well

Alcohol
Food & Beverage
Property
Education
Engineering
Banking

Qualifications

Auckland University of Technology (AUT)

1996 - 1997

Certificate in Graphics & Visual Design 

 

Waiariki Polytechnic 

1993

Certificate in Commercial Design

Creative. Digital. Marketing. Recruitment.