Developing an online presence for Reach Volunteering.
Campaign Analysis, Campaign Reporting, Content Strategy, Digital Strategy, Project Management, SEO
For this project, Damon identified hundreds of link opportunities for Reach Volunteering and devised an outreach campaign to target them. These opportunities were shortlisted using the following criteria:
The campaign resulted in scores of highly relevant new links from relevant, ranking existing content that was the major factor in a 150% increase in traffic (i.e. no content marketing!)
Damon was also asked to look at Reach's Google Ad account as they had been having issues with impression share and a significant drop in Google Ad traffic for their key search terms.
He completely restructured their account with a resulting 100% increase in highly relevant Ads traffic with no increase in average click costs.