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damon digital marketing specialist profile
Firstname/Profession
Damon
Digital Marketing Specialist
12 Plus years Experience
Auckland
1331

Represented: 01/12/20

Reach Volunteering

About Project

Developing an online presence for Reach Volunteering.

reachvolunteering.org.uk


Industries

Charity


Specialties

Campaign Analysis, Campaign Reporting, Content Strategy, Digital Strategy, Project Management, SEO


Client

Reach Volunteering

Link Building

For this project, Damon identified hundreds of link opportunities for Reach Volunteering and devised an outreach campaign to target them. These opportunities were shortlisted using the following criteria:

1. Relevance

2. Trust

3. Ranking

The campaign resulted in scores of highly relevant new links from relevant, ranking existing content that was the major factor in a 150% increase in traffic (i.e. no content marketing!)

Google Ads

Damon was also asked to look at Reach's Google Ad account as they had been having issues with impression share and a significant drop in Google Ad traffic for their key search terms.

He completely restructured their account with a resulting 100% increase in highly relevant Ads traffic with no increase in average click costs.

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Creative. Digital. Marketing. Recruitment.