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eddie design director profile
Design Director
12 Plus years Experience
Nelson, Christchurch, Auckland, Wellington

Represented: 22/09/15

CashManager brand and website relaunch

About Project

Accomplish has been developing and supplying businesses and their accountants with accounting software across NZ, AU, UK, and the US in the form of CashManager. It has been in operation for 25 years and used in excess of 27,000 businesses.

After owning the company for four years, Grant Hewson, a proven business builder and strategist with extensive sales, marketing and business development background in the FMCG industry for large organisations in both New Zealand and Australia, decided the time was right to relaunch the brand and e-commerce website.

I worked closely with Grant and his senior management team through the rebrand process, from coaching them through collaborative brand strategy workshops, to leading the articulation of the brand essence and values, establishing the brand and information architecture, authoring the guidelines, driving the internal cultural transformation and directing the design, art direction and UX of their complex website.




Brand Identity, Design Direction, UX Design


BBT Digital

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Creative. Digital. Marketing. Recruitment.

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