+64 9 373 3791
francisco profile1
Digital Designer / Art Director
12 Plus years Experience

Represented: 08/06/21


I'm a creative that is passionate about using design as a tool to build and develop concepts. With over 12 years of experience in both Mexico and New Zealand across multiple roles in design and marketing, I have invaluable experience and skills to draw upon in my design projects. Having worked both in-house and running his own agency, I have become a master of all things design - ranging from art direction to photography and content creation. 


With a great sense of humour, the ability to learn quickly and refined skills, I am the perfect addition for any team looking for a seasoned freelance Digital Designer or Art Director. 


Art Direction Brand Development Brand Identity Digital Design Logo Design Photography Responsive Web Design UI Design


Adobe Audition CC Google Analytics Google Workspace Illustrator CC InDesign CC Magento Mailchimp Microsoft Office Photoshop CC Premiere Pro CC

Recent Employment

Head of Design & Marketing / Mar 2018 - Present / SODA Studio


  • Brand Development, Design Consultancy.
  • Graphic Design for Print & Digital.
  • Photography, Production & Edition
  • Web Design & Construction, e-Commerce, SEO, marketing and social media.
  • POS and CMS implementations & IT support.
  • Marketing, SEO & Social Media.
  • 3D Modelling, rendering, animation, prototyping and manufacture.
  • Spatial, Interior, Furniture & Product Design.
  • CNC Programming and Operation.
  • Strategy and Operations.
  • Projects within NZ, UK, MX and UAE.

Digital Content Specialist / Nov 2018 - Jan 2019 / Air New Zealand

Auckland, New Zealand 

  • Website administrator and content updates and changes.
  • Website improvements and SEO implementations.
  • New Zealand and worldwide storefronts web landing pages. (New Zealand, Australia, Malasia, Argentina, Pacific Islands, etc.)
  • Air NZ inflight entertainment, updates and changes.
  • Graphic and digital design for Air NZ stakeholders.
  • Photography edition updates and changes.
  • FAQ updates and changes.

Art Director / Digital Designer / Oct 2014 - Sep 2017 / Jetsetbohemian

Auckland, New Zealand 

  • e-Commerce development, POS (Vend) & Technology and API's Implementations and Integrations + Stock & Inventory Management and Systems admin.
  • Supporting fashion buyer and collections planner.
  • Integrated Marketing (Facebook, Instagram, Kit & more).
  • Graphic design for print and digital. Weekly eNewsletters campaigns.
  • Photography and retouching.
  • Automated business by designing, integrating and implementing systems.

Industries I know well



Royal Business College

2014 - 2015

Advanced Diploma in Information Technology (NZQA Level 7)


Centro de Estudios Superiores de Diseño de Monterrey

2009 - 2011

Postgraduate study in Industrial Design & Product Development


Universidad Iberoamericana, Ciudad de México

2004 - 2007

Bachelors Degree, Industrial Design


English, Spanish

Creative. Digital. Marketing. Recruitment.