Project Overview

Kagi has joined forces with the Child Cancer Foundation in New Zealand to create stunning Aquamarine ‘Little Drops of Hope’. Proceeds from every pair of the ‘Little Drops of Hope’ Earring Charms sold will be donated directly to the Child Cancer Foundation to help fund much-needed support and care for families with children going through cancer treatment.

Contribution

I undertook the following:

- Alongside Kagi Designer and Founder, concept development of the range: name, colours, design

- Relationship management with the Child Cancer Foundation

- Photoshoot & Catalogue

- Developed the Marketing campaign including social media, PR, POS and in-store eventing

- Organised two Charity weekends in the year to collect extra funds

Outcome

- Charity Hope Drops Collection sold out 1 month after launch (sales 4X over target)

- Hope drop collection became one of the top 10 best sellers