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gaelle marketing specialist profile
Firstname/Profession
Gaelle
Marketing Specialist
12 Plus years Experience
Auckland, Wellington, Christchurch
1596

Represented: 19/05/20

Vitamin C Booster Treatment and range extension

About Project

Boost your glow with our Vitamin C brightening Trio. High potency and certified natural for visibly brighter, more naturally radiant skin.


Industries

Beauty & Personal Care


Specialties

Account Management, Campaign Management, Copywriting, Marketing Communication, Marketing Strategy, Trade Marketing


Client

Trilogy

Project Overview

The challenge was to re-invigorate the Trilogy innovation pipeline with a breakthrough innovation and deliver a fully integrated global 360-marketing campaign in order to

1) Recruit new customers to the brand

2) Increase Trilogy Brand Awareness

3) Increase Market Share

Contribution

- Product Development & consumer trial

- Packaging: copywriting, key USP, positioning within the range

- Compliance

- Pricing and margin analysis

- Category reviews for key strategic retailers in NZ, AU, USA, and Europe

- Go to Market strategy & creation of promo plans per retailers

- Trade Marketing assets: Catalogues, POS, in-store collaterals, trade magazines

- Roadshow & eventing

Outcome

- Won Best Beauty Marketing campaign of the Year at Green Cross Health and Best Launch of the year with Vitamin C Booster Treatment

- Yearly forecast was sold two months after launch!

- Due to significant success range was extended Vitamin C was extended twice and a new Booster series was later introduced

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Creative. Digital. Marketing. Recruitment.