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hazel profile
Firstname/Profession
Hazel
Graphic Designer
8-12 years Experience
Auckland
354

Represented: 01/09/21

Ghiotti Brand Identity & Packaging

About Project

As a designer at Amplifier Design, Hazel worked closely with European Foods on the Ghiotti deli foods brand, helping to create the identity, packaging, print advertising, and custom illustrations. The brand began as a solution for European Foods' new venture of importing whole deli meats to New Zealand and selling them freshly sliced. It needed to have a distinctly European aesthetic, which she achieved through handcrafted illustration and an 'old world Italy' look and feel with a contemporary edge.

Ghiotti's sliced meat range was so successful that we expanded it to include olives, canned goods, cheese, chorizo, pasta, gelato, and several more products in an ever-expanding portfolio – which is only getting bigger since the brand was bought out internationally.


Industries

Food & Beverage


Specialties

Brand Identity, Packaging, Print


Client

Ghiotti


Credit

Agency: Amplifier Design

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