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hazel profile
Firstname/Profession
Hazel
Graphic Designer
8-12 years Experience
Auckland
168

Represented: 01/09/21

Harraways Homegrown Oats Campaign

About Project

Harraways has been milling oats in their Dunedin factory since 1867, but this wasn't widely known by consumers who regularly purchased from Australian competitors instead. In order to educate consumers on Harraways' impressive history and promote their new brand and packaging, Hazel worked with Amplifier Design & AMG Group to create a custom 'Homegrown Oats' vector illustration, inspired by nostalgic NZ tourism posters and Harraways' own illustration style.

This illustration became the basis of the brand launch campaign, for which she designed bus graphics, Adshels, in-store posters, and both print and digital ads.


Industries

Food & Beverage


Specialties

Creative Direction, Graphic Design, Illustration


Client

Harraways


Credit

Agency: Amplifier Design

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Creative. Digital. Marketing. Recruitment.

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