Creative Direction | Graphic Designer | Hazel | Auckland

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Firstname/Profession: Hazel; Graphic Designer; 8-12 years Experience; Auckland; 2024

Represented: 01/09/21

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Search for the Next Gull Athlete Campaign

About Project

As a senior designer & art director at Amplifier Design, Hazel created the hero creative for the “Search for the Next Gull Athlete” campaign, created to build awareness of the Gull NZ brand and sponsorship programme. Entrants were encouraged to create and submit an original video via a landing page on the Gull website, to let Gull know why they should be the next Gull Athlete.

She designed the creative to inspire entries from athletes who would fit Gull's sponsorship strategy. She also designed street posters, digital ads (Google & social media), flyers and Gull discount vouchers, and was heavily involved in the planning, management and rollout of the campaign which saw over 140 entries submitted, 8 finalists, and loads of on-brand, reusable video content generated for Gull's social channels.

Industries

Automotive

Specialties

Creative Direction, Graphic Design, Print

Client

Gull

Credit

Agency: Amplifier Design