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james profile
Writer / CX Writer
8-12 years Experience
Auckland, Wellington

Represented: 25/05/21

Asto Digital

About Project

James joined the bank-backed start-up Asto to help them create and implement their tone of voice across the brand, as well as writing all collateral across their website, all their comms including emails, SMS messages, push notifications, in-app journeys, App Store pages & release notes, PPC & search ads, and video scripts.

As well as work on the copy, he helped draft and roll-out a number of sweeping changes and improvements throughout the operational side of the business, including a drive to operate solely on cloud services, strict version control, naming conventions, a robust approvals method designed to complement existing systems, and streamlining proposals designed to reduce the potential of old and outdated material accidentally being associated with newer projects.

Unfortunately, Santander (Asto’s parent company) decided to wrap Asto up for the end of 2021, which may impact the links provided here.




Copywriting, Marketing Collateral, Tone of voice


Asto Digital

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Creative. Digital. Marketing. Recruitment.

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