
- Firstname/Profession
- Janine
- Graphic Designer
- 4-8 years Experience
- Hamilton
-
684
Represented: 05/10/21
Enduro Corporate Brand Identity
About Project
Enduro is a bicycle company that specializes in high-end mountain and road bikes for racers. Their target market encompasses those who are passionate about riding and performing at a peak level. Enduro prides itself in selling good quality bikes and providing excellent customer service and warranty on their products.
Janine created a strong, bold, and sleek logo that aligns with Enduro’s brand values. The Arial Black typeface was slanted to convey a sense of speed. The vibrant red Pantone 485 C spot colour symbolizes strength and power.
The motif on the stationary represents a topographical map since conquering mountains and hills is both challenge and a goal for many bikers. The topographical pattern is repeated on Enduro’s business cards, letterhead, and envelopes.
Industries
Sport & Recreation
Specialties
Brand Identity, Graphic Design, Logo Design
Client
Enduro