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karl creative director profile
Firstname/Profession
Karl
Creative Director
12 Plus years Experience
Auckland
624

Represented: 06/10/20


Bio

Experienced creative writer. From becoming the highest awarded creative in New Zealand to achieving a Masters in Creative Writing, to writing three novels and becoming a best-selling author on Amazon.

 

I have used creativity, storytelling and advertising to reach people and take them on a journey. If you need help in creating content to reach people in a creative way, we should talk. With a Bachelor of Business in Marketing, a Masters in Creative Writing, and over ten years working in advertising agencies, I’m sure I can help.

Expertise

B2B Writing Brand Identity Copywriting Creative Direction Editorial Ideation Marketing Collateral Storytelling

Software

Keynote Microsoft Office

Recent Employment

Freelance Creative / Sep 2013 - Present / Self Employed

Auckland, New Zealand

Creative Director / Jun 2012 - Aug 2013 / Clemenger BBDO

Adelaide, Australia

Associate Creative Director / Aug 2011 - Jun 2012 / The Campaign Palace

Melbourne, Australia

Industries I know well

Agency
Alcohol
Entertainment
Food & Beverage
Media
NGO
Retail
Technology

Honours & awards

Advertising Accomplishments:

Cannes: 8 Lions, 24 finalists

OneShow: 2 Pencils, 11 Finalists

D&AD: 1 Silver nomination, 6 in-book

AWARD: 19 Pencils, 28 Finalists

Over 100 local and international awards for creativity and effectiveness

2009 Campaign Brief’s #1 most awarded creative

Cannes Young Creative

Grand ORCA, twice.

Qualifications

Auckland University of Technology

Master's Degree, Creative Writing

2016 - 2017

Creative. Digital. Marketing. Recruitment.