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katrina profile v2
Firstname/Profession
Katrina
Copywriter
4-8 years Experience
Auckland
210

Represented: 12/08/21


Bio

Katrina is a freelance copywriter who's a kiwi-loving, apology-giving Canadian with experience right across the breadth of agency and freelancing. Following writing as half of Nike Canada's social/digital creative team in Toronto, she crossed the globe to travel Australia and eventually landed in New Zealand, where she's based now.

 

She's passionate about concepting and executing big ideas with both short and long copy for digital, social, print, OOH, retail and branded content. With experience working at some of the biggest creative agencies in Canada as a copywriter and now in freelance mode, she's got the knowledge and expertise about how to write engaging content to a range of audiences and briefs. 

Expertise

Content Creation Copywriting Digital Marketing Editorial Ideation Scriptwriting Social Media Strategy Storyboarding Storytelling Tone of Voice

Software

Final Cut Pro X Illustrator CC InDesign CC Keynote Microsoft Office Microsoft Powerpoint Photoshop CC

Recent Employment

Freelance Copywriter / Jul 2021 - Present / Self-Employed

Copywriter / Aug 2019 - Jul 2021 / Hunch

Auckland, New Zealand

  • Clients included: Spark, Labour Party, KiwiRail, Network 4 Learning, MAS

Senior Guest Experience Executive / Dec 2017 - Mar 2019 / Airsorted

Sydney, Australia & Auckland, New Zealand

  • The world's largest Airbnb management company
  • Wrote and oversaw all regional listings and global guest communications, working closely with account managers and the sales team to optimise host income

Industries I know well

Fashion
FMCG
Hospitality
Music
Toys
Gaming

Qualifications

Humber College

2014 - 2015

Post Graduate Diploma in Advertising and Copywriting

 

University of Edinburgh 

2012 (Semester Abroad) 

Bachelor of Arts with Honours, majoring in English Literature

 

University of Toronto

2010 - 2014 

Bachelor of Arts with Honours, majoring in English Literature

Creative. Digital. Marketing. Recruitment.

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