Nike DeMar DeRozan Sticker Pack Campaign
Apple had just launched iMessage 'Stickers' and teens were loving them. So we seized the opportunity and pitched a DeMar DeRozan sticker pack for iOS to Nike North America. They bought it, found budget for extra creative, and it became Nike Canada's NBA Playoff campaign.
Sport & Recreation
Concepting, Content Creation, Copywriting
Nike North America
The product: ten animated iMessage stickers, each representing one of DeRozan's signature moves.
We launched the Sticker Pack with social videos reacting to the Toronto Raptors' playoff games in real-time – wins, losses, slam dunks and all. Each one speaking to teen basketball fans in their language.
Digital OOH was front and centre in Toronto's biggest train station, so Raptors fans couldn't miss them. Each column was hooked up to the game, reacting to real-time plays. If DeRozan dunked, the convo would change. These ran pre, during, and post-game.