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kelly creative director profile v2
Creative Director
12 Plus years Experience
Tauranga, Hamilton, Auckland

Represented: 11/05/21


Kelly started his career by writing menus and shooting his own scripts, one of them being an ad for Volkswagen. Ogilvy South Africa loved it and so did the jury at The Cannes Advertising Festival. In 1997 he won his first Cannes lion.

In 2004 he was headhunted by Ogilvy Singapore. As a regional writer, he worked on South-East Asian brands like DHL, The Economist, HSBC Bank, Nestle, Nike and Tiger Beer. After moving to Saatchi & Saatchi Singapore, he placed 3rd in The Young Guns awards, for the most creative people under 30.

Two years later Ogilvy called him back to Cape Town. He worked as a senior copywriter alongside great people on blue-chip brands like VW, Audi, Castrol Oil, Carling Black Label, Old Mutual Investments, Multi-Choice cable TV to name but a few.

In 2009 he was asked to work as Creative Director at The Campaign Palace, in Sydney Australia. Here he won the Westpac business and headed up Dominos, Panasonic and Bonds underwear.

After a decade of working around the world, Kelly decided to start his own business. It was called Bletchley Park, “The home of beautiful problems”. Kelly and his business partner grew their agency to 25 people before merging with some mates to form OFyt.

Old Friends Young Talent is both a full-service agency and graduate program designed to fast track young talent into the industry. Over the next 8 years, Kelly and his partners would grow OFyt to 65 people in 2 offices.

Kelly continues to service brands and grow business with disruptive ideas and channel-agnostic thinking from his base in Tauranga. Ideas that have the power to change the world, have profound social currency and his 5-year-old son is what gets him up in the morning.


Account Management Advertising Content Marketing Copywriting Creative Direction Ideation Project Management Studio Management

Recent Employment

Freelance Creative Director / Nov 2020 - Present / Self Employed

Auckland, New Zealand

Executive Creative Director / Feb 2014 - Sep 2020 / OFyt

Cape Town, South Africa


This was the second agency Kelly helped launch and grow. Jonty Fisher and Kelly merged with some mates from OFyt. The agency grew to two offices, one in Jo'burg the other in Cape Town, with a staff contingent of 65 people.

Partner & Executive Creative Director / Sep 2011 - Mar 2014 / Bletchley Park

Cape Town, South Africa


Kelly started Bletchley Park Creative Marketing Agency in 2011 with Jonty Fisher. Our staff contingent grew from 13 people to 25 in 3 years.

Industries I know well


Honours & awards

3x Gold Loerie
2x Silver Loerie
2x Bronze Loerie
2x Silver Cannes
Gold Assegai Award
Gold Bookmark Award
Gold Effie Award
One Show Award

Creative. Digital. Marketing. Recruitment.

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