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profile
Firstname/Profession
Kelly
Digital Marketing Specialist
4-8 years Experience
Auckland
1014

Represented: 30/03/23


Bio

Meet Kelly.

 

With over 7 years of experience in both agency and client-side roles, Kelly is a highly skilled Digital Marketing Specialist. Most recently, Kelly held a position at HealthPost where she was responsible for managing promotional strategy, planning all site-wide and performance channel activity, and leading the performance marketing channel strategy. Additionally, she oversaw organic social media and collaborated with the Head of Marketing to set acquisition strategy.

 

Prior to joining HealthPost, Kelly worked at Bobux as an Acting Team Lead for Ecommerce and Digital Marketing. During her time there, Kelly played a key role in creating and implementing digital and ecommerce strategy to achieve revenue targets. She led successful product launches, web sales, and campaigns while ensuring a best-in-class approach for digital strategy, paid search, paid social, display, and email.

 

Kelly has a strong background in ecommerce, digital strategy, and analytics. She is skilled in Klaviyo, M2, Meta, Google Ads, Google Analytics, and GTM. With her wealth of experience and expertise, Kelly is a valuable asset to any team looking to excel in the digital and ecommerce space.

Expertise

Digital Marketing Digital Strategy E-commerce eDMs Marketing Communication Marketing Strategy Paid Search Social Media Marketing Social Media Strategy

Software

Facebook Business Manager Google Ads Google Analytics Google Keyword Planner Klaviyo

Industries I know well

Retail
Health & Wellbeing
Fashion
Advertising
Media

Qualifications

Victoria University of Wellington

Bachelor of Commerce, Major in Marketing and Management

Creative. Digital. Marketing. Recruitment.