Overview

As the only New Zealand industry body dedicated to marketing, the MA helps its members develop, connect and have a voice, and aims to inspire business success through a connected marketing community. It has a thriving member base of over 6,600 businesses and marketing professionals, and connects with over 10,000 people every week.

Through my end-to-end management of the marketing campaign for the 2011 TVNZ-NZ Marketing Award. I achieved record levels of entries for both awards programmes.

Contribution

- Developing strategic campaigns for the MA’s portfolio of awards, events and training programmes.

- Developing strategic marketing campaigns for partner events.

- Managing email campaigns and the communications schedule.

- Copywriting for online and offline marketing collateral.

- Liaising with sponsors, media, agencies, email service providers, key partners and internal staff.

- Coordinating the launch and re-branding of conference brands.

- Tracking, analysing and reporting on marketing performance.