- Firstname/Profession
- Keri
- Marketing Specialist
- 12 Plus years Experience
- Auckland
-
446
Represented: 01/10/20
- Project name/Type
- Home For Christmas
- Specialties
- Advertising, Content Marketing, Marketing Strategy
- Industries
- Government
- Views
-
94
- Project name/Type
- Lightbox - The Handmaid's Tale S3
- Specialties
- Advertising, Content Marketing, Marketing Strategy
- Industries
- Entertainment
- Views
-
94
- Project name/Type
- Powerball "Imagine" - Armoured Truck
- Specialties
- Advertising, Content Strategy, Marketing Strategy
- Industries
- Government
- Views
-
137
Bio
I am a passionate and goal-driven marketer with 14+years’ experience working with leading, iconic brands.
I like to create strategies with the customer at the heart, by blending creativity with data, insights and experimentation. I enjoy delivering campaigns across the full marketing mix, with a strong passion for content.
I work with agencies to find the sweet spot where creative meets audience. I also have a keen interest in all things digital, the role of brands, and what the evolving media landscape means for how we communicate with customers.
Expertise
Recent Employment
Chapter Lead - Customer Marketing / Jan 2019 - Jul 2019 / Lightbox
Auckland, New Zealand
Reporting to the GM, responsible for all marketing communications across brand and show content, within the Spark agile structure.
- Strategy – alignment of work to company OKRs (Objectives & Key Results), use of data and insights to identify opportunities, plan activity and metrics, and forecast performance.
- Brand–positioning of Lightbox as NZ’s favourite entertainment destination, development of brand archetype.
- Content campaigns – acquisition and engagement campaigns for hero TV series and movie releases, through paid media and owned channels.
- People leadership – managed a team of sixacrosstwoAgile squads, personal development and performance plans. Participated in Chapter Lead cohort training.
- Product – workedwith CX team on journey enhancements and on-site experience, i.e. Premium features, downloads, product roadmap.
- Agency management – management of creative, media and CRM agency partners.
- Team alignment
- Lead the team through Agile transformation, moving from silos within the marketing functions to a more cohesive, collaborative team with a holistic view of consumer touchpoints and channels.
- Implemented monthly digital reporting, bringing together display, social, video, search and email. Fostered a more integrated relationship between agency partners.
- A Star is Born –used early data to optimise the marketing campaign and achieve highest movie rentals to date for a Lightbox movie.
- April 2019 school holidays ‘Holiday Heroes’ campaign –integrated marketing, publicity and onsite activity resulted in 46% increase in movie rentals over the previous school holidays.
Head of Brand & Engagement / Jun 2018 - Dec 2018 / Auckland War Memorial Museum
Auckland, New Zealand
Contract Role
- Positioning Auckland Museum as a compelling destination through its offering of exhibitions, commercial events, education programming and tourism.
- Project lead on new product launch with Auckland cultural sector consortium partners.
- Marketing lead on MyMuseum app, new education website and wayfinding signage projects.
Marketing Projects Manager / Jan 2018 - May 2018 / Coca-Cola Amatil (NZ) Limited
Auckland, New Zealand
Contract Role
- PR and activation for 50th anniversary of the L&P big bottle in Paeroa.
- Revision of Pump brand campaign creative assets - TV and OOH.
- Briefing and production of Pump mid-year promotion - promo mechanic, retailer/consumer merchandise incentives, POS, media plan.
- Creative, media and POS for new Pumped flavour and Pump on-pack summer promotion.
Industries I know well
Arts & Culture
Entertainment
Food & Beverage
Government
Media
Retail
Mediums I know well
Digital
Print
TV
Honours & awards
Powerball “Imagine” campaign -Grand Effie 2018, Axis Grand Prix 2019, Shortlisted for 2018 Cannes Lion, Fair Go Best Ad Award 2015(voted by the NZ public).
Successful launch of mid-week Powerball gameandgrowth of Wednesday sales.
Responsible for Lotto NZ’s first profitable promotion.
The Handmaid’s Tale Season 3 launch –highest ever concurrent streams on Lightbox.