+64 9 373 3791
keri profile2
Firstname/Profession
Keri
Marketing Specialist
12 Plus years Experience
Auckland
165

Represented: 01/10/20


#55905
Project name/Type
Home For Christmas
 
Specialties
Advertising, Content Marketing, Marketing Strategy
Industries
Government
Views
37

#55902
Project name/Type
Lightbox - The Handmaid's Tale S3
 
Specialties
Advertising, Content Marketing, Marketing Strategy
Industries
Entertainment
Views
31

#55898
Project name/Type
Powerball "Imagine" - Armoured Truck
 
Specialties
Advertising, Content Strategy, Marketing Strategy
Industries
Government
Views
55

Bio

I am a passionate and goal-driven marketer with 14+years’ experience working with leading, iconic brands.

 

I like to create strategies with the customer at the heart, by blending creativity with data, insights and experimentation. I enjoy delivering campaigns across the full marketing mix, with a strong passion for content.

 

work with agencies to find the sweet spot where creative meets audience. I also have a keen interest in all things digital, the role of brands, and what the evolving media landscape means for how we communicate with customers.

Expertise

Advertising Brand Management Budgeting Content Creation Content Marketing Marketing Strategy Public Relations Social Media Marketing

Recent Employment

Chapter Lead - Customer Marketing / Jan 2019 - Jul 2019 / Lightbox

Auckland, New Zealand

 

Reporting to the GM, responsible for all marketing communications across brand and show content, within the Spark agile structure.

  • Strategy – alignment of work to company OKRs (Objectives & Key Results), use of data and insights to identify opportunities, plan activity and metrics, and forecast performance.
  • Brand–positioning of Lightbox as NZ’s favourite entertainment destination, development of brand archetype.
  • Content campaigns – acquisition and engagement campaigns for hero TV series and movie releases, through paid media and owned channels.
  • People leadership – managed a team of sixacrosstwoAgile squads, personal development and performance plans. Participated in Chapter Lead cohort training.
  • Product – workedwith CX team on journey enhancements and on-site experience, i.e. Premium features, downloads, product roadmap.
  • Agency management – management of creative, media and CRM agency partners.
  • Team alignment
  • Lead the team through Agile transformation, moving from silos within the marketing functions to a more cohesive, collaborative team with a holistic view of consumer touchpoints and channels.
  • Implemented monthly digital reporting, bringing together display, social, video, search and email. Fostered a more integrated relationship between agency partners.
  • A Star is Born –used early data to optimise the marketing campaign and achieve highest movie rentals to date for a Lightbox movie.
  • April 2019 school holidays ‘Holiday Heroes’ campaign –integrated marketing, publicity and onsite activity resulted in 46% increase in movie rentals over the previous school holidays.

Head of Brand & Engagement / Jun 2018 - Dec 2018 / Auckland War Memorial Museum

Auckland, New Zealand

 

Contract Role

  • Positioning Auckland Museum as a compelling destination through its offering of exhibitions, commercial events, education programming and tourism.
  • Project lead on new product launch with Auckland cultural sector consortium partners.
  • Marketing lead on MyMuseum app, new education website and wayfinding signage projects.

Marketing Projects Manager / Jan 2018 - May 2018 / Coca-Cola Amatil (NZ) Limited

Auckland, New Zealand

 

Contract Role

  • PR and activation for 50th anniversary of the L&P big bottle in Paeroa.
  • Revision of Pump brand campaign creative assets - TV and OOH.
  • Briefing and production of Pump mid-year promotion - promo mechanic, retailer/consumer merchandise incentives, POS, media plan.
  • Creative, media and POS for new Pumped flavour and Pump on-pack summer promotion.

Industries I know well

Arts & Culture
Entertainment
Food & Beverage
Government
Media
Retail

Mediums I know well

Digital
Print
TV

Honours & awards

Powerball “Imagine” campaign -Grand Effie 2018, Axis Grand Prix 2019, Shortlisted for 2018 Cannes Lion, Fair Go Best Ad Award 2015(voted by the NZ public).

Successful launch of mid-week Powerball gameandgrowth of Wednesday sales.

Responsible for Lotto NZ’s first profitable promotion.

The Handmaid’s Tale Season 3 launch –highest ever concurrent streams on Lightbox.

Creative. Digital. Marketing. Recruitment.

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