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lauren new profile v2
Firstname/Profession
Lauren
Strategist
8-12 years Experience
Christchurch
481

Represented: 11/08/21


#58462
Project name/Type
Rentokil Initial Global B2B Engagement Strategy
 
Specialties
Customer Experience, Digital Strategy, Strategy
Industries
Service
Views
214

#58461
Project name/Type
Amnesty International Global Growth Strategy
 
Specialties
Agile, Research, Strategy
Industries
NGO
Views
149

#58460
Project name/Type
Disclosure Scotland Cloud Transformation
 
Specialties
Agile, Digital Strategy, Research
Industries
Government
Views
172

Bio

Lauren is a talented Strategist who is passionate about digital in all its forms. She prides herself on being able to help organisations cut through the nonsense and make the decisions that matter for their bottom line.

 

Announced as Number 9 in The Drum 30 under 30 competition celebrating women in Digital, she's skilled at helping organisations find new ways forward and planning steps to adjust operations. Her favourite projects involve her being in the trenches, working alongside teams to bring ideas to life. 

 

With over ten years of experience working with different organisations from start-ups through to large scale enterprises, NGOs and the Public Sector, she's used working with a range of other stakeholders including other Strategists, MarComms, Experience Designers and Technologists.

Expertise

Agile Content Strategy Conversation Design Customer Experience Digital Strategy Product Management Product Strategy Research Strategy

Software

Microsoft Office

Recent Employment

Founder / Jul 2021 - Present / Human Centered Design New Zealand

Service Design Lead / Jan 2021 - Present / FromHereOn

  • Leading Service Design activities for Westpac New Zealand's Cyber Security team

Co-Founder / Apr 2020 - Present / Freshnode NZ

  • Helping organisations understand and solve high-value problems through a combination of Strategy, Service Service Design and Product Ownership.
  • Typically involves technology, whether that's launching a new product/ service, establishing an innovation practice or embarking on a digital transformation.
  • Help organisations through coaching and in-person or remote facilitation.

Industries I know well

Public Sector
Utilities
Automotive
Telecommunications
B2B
Travel
Defence
Financial Services
Education

Qualifications

Sitecore

2013

DMS Fundamentals for Marketers and Advanced User certifications

 

University of Nottingham

2008 2009 (incomplete)

Bachelor of Arts, majoring in Business and Geography

Creative. Digital. Marketing. Recruitment.