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lloyd profile
Firstname/Profession
Lloyd
Digital Marketing Specialist
12 Plus years Experience
Auckland
402

Represented: 29/11/21


#58542
Project name/Type
Audience Growth with TMNZ
 
Specialties
Campaign Analysis, Content Marketing, Content Strategy, Digital Marketing, Digital Strategy, Social Media Strategy
Industries
Finance
Views
97

#58541
Project name/Type
Automation for B2B lead generation series
 
Specialties
B2B Writing, Digital Strategy, Marketing Automation
Industries
Self Promotion
Views
94

#58540
Project name/Type
Start up sprint for ALF Accounting
 
Specialties
B2B Writing, Brand Identity, Digital Design, Digital Strategy, SEM, Wireframing
Industries
Finance
Views
96

Bio

I’m a strategic, innovative marketer who relishes disruptive, agile and challenging settings. I drive brand, category and channel growth to achieve business outcomes. Known for data first customer insights as well as continuous improvement for customer lifecycle, I’m a demand generator who reduces acquisition costs; reduces churn and makes strategic, business-critical contributions to an executive team.

Expertise

B2B Writing Campaign Analysis Campaign Management CRM Digital Marketing Insight Generation Marketing Automation Marketing Strategy

Recent Employment

Marketing & Technology Lead | Marketing Manager / Jul 2017 - Aug 2021 / Tax Management New Zealand

Auckland, New Zealand

 

Marketing & Technology Lead

Jul 2018 - Aug 2021

  

Marketing Manager

Jul 2017 - Jul 2018

 

The goal of the marketing function was to deliver a programme that worked efficiently with all parts of the business and to introduce best practice B2B methodologies. Latterly while also leading the tech team the scope involved the overall user experience and the key project to overhaul the user web application.

 

Key Achievements

 

  • Business growth of 12% with a channel partnership programme
  • Channel content campaigns that improved retention. Churn reduced by 7% in2019 / 2020 year
  • Developed new web application for users centered on their needs. Increasing transactions by 18% in the first 6 months and decreasing support requests by 4%
  • Increased preferred supplier agreements by 18%
  • Designed an inbound marketing programme that delivered qualified leads to account managers to convert and close. This ROI led to the marketing growing from 2 to 4 FTE.

 

Marketing Manager / Jun 2015 - Jul 2017 / Saturn6 Digital / Gopher

Auckland, New Zealand

 

Online advertising start-up providing lead generation services for SME’s in APAC.The sole charge marketing role supported product management, client support and sales teams.

 

Key Achievements

 

  • Improved our clients’ conversion rates from 3.8% to 7.9%
  • Increased average client lifetime from 8 to 13 months, greatly improving CL
  • 11% improvement in Net Promoter Score
  • 7% increase in referrals from improved customer journeys

 

Digital Marketing Manager / Feb 2015 - Jun 2015 / nakedbus.com

Auckland, New Zealand

 

Brand development, online performance, organic and paid advertising revenue. Developing brand strategy and statistics systems.

 

Industries I know well

Charity
Healthcare
Marketing
Retail
Sport & Recreation
Travel

Qualifications

Massey University

Post-Graduate Diploma

 

Manukau Institute of Technology

Bachelor of Business Studies, Marketing and Communication

Creative. Digital. Marketing. Recruitment.