- Firstname/Profession
- Lloyd
- Digital Marketing Specialist
- 12 Plus years Experience
- Auckland
-
402
Represented: 29/11/21
- Project name/Type
- Audience Growth with TMNZ
- Specialties
- Campaign Analysis, Content Marketing, Content Strategy, Digital Marketing, Digital Strategy, Social Media Strategy
- Industries
- Finance
- Views
-
97
- Project name/Type
- Automation for B2B lead generation series
- Specialties
- B2B Writing, Digital Strategy, Marketing Automation
- Industries
- Self Promotion
- Views
-
94
- Project name/Type
- Start up sprint for ALF Accounting
- Specialties
- B2B Writing, Brand Identity, Digital Design, Digital Strategy, SEM, Wireframing
- Industries
- Finance
- Views
-
96
Bio
I’m a strategic, innovative marketer who relishes disruptive, agile and challenging settings. I drive brand, category and channel growth to achieve business outcomes. Known for data first customer insights as well as continuous improvement for customer lifecycle, I’m a demand generator who reduces acquisition costs; reduces churn and makes strategic, business-critical contributions to an executive team.
Expertise
Recent Employment
Marketing & Technology Lead | Marketing Manager / Jul 2017 - Aug 2021 / Tax Management New Zealand
Auckland, New Zealand
Marketing & Technology Lead
Jul 2018 - Aug 2021
Marketing Manager
Jul 2017 - Jul 2018
The goal of the marketing function was to deliver a programme that worked efficiently with all parts of the business and to introduce best practice B2B methodologies. Latterly while also leading the tech team the scope involved the overall user experience and the key project to overhaul the user web application.
Key Achievements
- Business growth of 12% with a channel partnership programme
- Channel content campaigns that improved retention. Churn reduced by 7% in2019 / 2020 year
- Developed new web application for users centered on their needs. Increasing transactions by 18% in the first 6 months and decreasing support requests by 4%
- Increased preferred supplier agreements by 18%
- Designed an inbound marketing programme that delivered qualified leads to account managers to convert and close. This ROI led to the marketing growing from 2 to 4 FTE.
Marketing Manager / Jun 2015 - Jul 2017 / Saturn6 Digital / Gopher
Auckland, New Zealand
Online advertising start-up providing lead generation services for SME’s in APAC.The sole charge marketing role supported product management, client support and sales teams.
Key Achievements
- Improved our clients’ conversion rates from 3.8% to 7.9%
- Increased average client lifetime from 8 to 13 months, greatly improving CL
- 11% improvement in Net Promoter Score
- 7% increase in referrals from improved customer journeys
Digital Marketing Manager / Feb 2015 - Jun 2015 / nakedbus.com
Auckland, New Zealand
Brand development, online performance, organic and paid advertising revenue. Developing brand strategy and statistics systems.
Industries I know well
Charity
Healthcare
Marketing
Retail
Sport & Recreation
Travel
Qualifications
Massey University
Post-Graduate Diploma
Manukau Institute of Technology
Bachelor of Business Studies, Marketing and Communication