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lorena profile
Firstname/Profession
Lorena
Graphic Designer
8-12 years Experience
Auckland
71

Represented: 25/08/21


Bio

Lorena is a multi-disciplined Graphic Designer with expertise across textiles, fashion and creative advertising. With extensive experience in FOB negotiation with suppliers in Asia, production coordination and technical file creation, she is an exceptional asset for those in the Fashion and Textiles industry. Her passions span the arts, painting, fashion, and photography, whilst always looking for new opportunities to improve and develop her expertise. 

 

With over 10 years working in the industry, she brings an impressive wealth of knowledge and industry best practices to any of her freelance contractor roles. 

Expertise

Brand Identity Concepting Graphic Design Illustration Mockups Packaging Print Product Design Research Retouching

Software

Adobe XD Corel Draw Illustrator CC InDesign CC Microsoft Office Photoshop CC Procreate

Recent Employment

Freelance Fashion, Textile and Graphic Designer / Jan 2003 - Present / Self-Employed

Range Designer / Oct 2020 - Jul 2021 / Bobux International

Auckland, New Zealand

  • Responsible for the range design for Bobux.
  • Conceptualise designs from the briefs supplied. Inline brief requirements and merchants' requirements with brand propositions. Ensure that designs are on-trend and result in products that are appropriate for the customer and generate the necessary turnover.
  • Development and maintenance of specification documentation during the design development process.
  • Communication of the range design intent and core design attributes to the wider Bobux team through line sheet, illustration or other presentation methods.
  • Creation and maintenance of design documents and specifications (illustrator files, 2D drawings, tech pack, materials).
  • Focus on user needs through research and observation (user-centred design approach) to ensure the designs are aligned with the Bobux design philosophies and exceeding our users’ needs.
  • Collaborating with the Product Developer in Indonesia as well as operations and contracted factories from time to time, to assist in the development of new products, while ensuring open and clear communication lines between all parties.

Fashion Graphic and Textile Designer / May 2015 - Apr 2020 / The Farmers Trading Company Ltd

Auckland, New Zealand

  • Responsible for the design and development of artwork (Prints, pattern repeats, stamps, shapes, packaging & branding) For all the fashion and homeware collections. Setting up specification sheets.
  • Researching fashion trends.
  • Conceptualise designs from the briefs supplied. Inline brief requirements and merchants' requirements with brand propositions. Ensure that designs are on-trend and result in products that are appropriate for the customer and generate the necessary turnover.
  • Product design including print designing and creating and/ or recolouring of prints and patterns, branding design, including packaging, swing tags, and product labels. Using Adobe Photoshop, Illustrator, and InDesign on iMac and Procreate, Adobe Fresco on iPad Pro.
  • Mockup product/garments according to Buyers brief and prepare detailed drawings and Pantones colours. Present submissions of artworks to a high standard.
  • Provide feedback where needed on production sampling from the supplier, ensuring it is in line with the artwork submitted.
  • Direct contact with buyers. Liaising with internal customers to scope requirements/needs and advise to various options.
  • Research global, seasonal market trends via international brands, the use of WGSN, and via store visits. Maintain a strong awareness of market fashion trends and design techniques and incorporate these
  • Provide the buying line with up-to-date market fashion trend input including design techniques.
  • Produce winter and summer concept presentations.
  • Keep up to date with current software/technical developments.
  • Ensure all communication, design and display mediums comply with relevant legislation.

Qualifications

Universidad de Buenos Aires

1996 – 2001

Study in Textiles & Fashion Design

Creative. Digital. Marketing. Recruitment.

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