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lucy graphic designer profile
Graphic Designer
8-12 years Experience

Represented: 04/12/20


Lucy is good at a quite a few things in design - branding, digital design, print design, packaging, brand strategy are just a few. Her experience includes working at some of New Zealand's top beauty brands and specialist design agencies in Auckland. 


She is not only a talented designer but she also has a firm grasp on all thing in the world of social media marketing - from creating content to rolling our marketing campaigns. Therefore, she understands the importance role that design plays in influencing customers to transact.


With a strategic mind she applies this thinking into every step of a design project. She has been freelancing over the last year with the aim of helping brands build influence and purpose through design.


Check out some of her amazing project work!  


Brand Identity Brand Management Digital Design Graphic Design Logo Design Marketing Collateral Packaging Photography


Illustrator CC InDesign CC Muse CC Photoshop CC WorkflowMax

My skills

Brand Strategy
Naming Generation
Brand Identity Design
Brand Communication
Brand Management

Digital Design
Website Design & Build
Digital Advertising
EDM Design
Animated GIFs
UI Website Design

Recent Employment

Freelance Graphic Designer / Oct 2019 - Present / Self Employed

Auckland, New Zealand


Independent designer building brands of confidence & influence. Lucy crafts business transformations through strategic thinking, branding, digital & print design solutions.

Lead Designer / Jul 2017 - Oct 2019 / Trilogy International Limited

Auckland, New Zealand


Trilogy International Limited is a leading natural skincare brand that was founded on the powerful skin benefits of rosehip seed oil.

Intermediate Graphic Designer / Jul 2014 - Jul 2017 / Spruik

Auckland, New Zealand


Spruik is a brand and design agency that blends strategy, design thinking and precise activation to create memorable brand experiences that deliver true commercial value.

As a Graphic Designer, Lucy was responsible for a range of creative projects that expanded across both physical and digital mediums. 

Industries I know well

Beauty & Personal Care


Ara Institute of Canterbury

Bachelor's Degree, Visual Communication

2008 - 2011

Creative. Digital. Marketing. Recruitment.

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