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madeleine social media specialist profile
Firstname/Profession
Madeleine
Social Media Specialist
4-8 years Experience
Auckland
1294

Represented: 04/05/20

Caci - Social Media Strategy

About Project

While at Bauer Connect, Caci approached us to help them grow their following and engagement on Instagram and Facebook. Caci already had some great creative assets and an idea of the kind of social media presence they wanted to have, but lacked a clear strategy for organic and paid content on social media. Caci also wanted to improve their approach to Instagram stories and text posts on Instagram and Facebook.

As the Creative and Product Lead at Bauer Connect, I created a bespoke Social Media Strategy and Guidelines pack for Caci. The strategy provided a range of research, best practice guidelines and recommendations for the Caci team, designed to be able to be implemented immediately for efficient results.

The strategy offered up-to-date and market specific recommendations on determining content pillars, creating content calendars, engagement tactics, caption copywriting, paid advertising solutions, industry and trend research, ‘look and feel’ style guides and simple checklists for posting. I designed several templates for Instagram stories and text posts, and aspirational Instagram grids to strive toward.

Our audience growth specialist and I met with the Caci team to walk them through this strategy and answer any questions to help with implementation. Following our meeting as we tracked Caci’s progress, we noticed many of our suggestions being adopted and as a result they have seen growth in followers and engagement on social media, particularly on Instagram.


Industries

Beauty & Personal Care


Specialties

Art Direction, Project Management, Social Media Marketing


Client

Caci

Overview

While at Bauer Connect, Caci approached us to help them grow their following and engagement on Instagram and Facebook. Caci already had some great creative assets and an idea of the kind of social media presence they wanted to have, but lacked a clear strategy for organic and paid content on social media. Caci also wanted to improve their approach to Instagram stories and text posts on Instagram and Facebook.

Contribution

As the Creative and Product Lead at Bauer Connect, I created a bespoke Social Media Strategy and Guidelines pack for Caci. The strategy provided a range of research, best practice guidelines and recommendations for the Caci team, designed to be able to be implemented immediately for efficient results.

The strategy offered up-to-date and market specific recommendations on determining content pillars, creating content calendars, engagement tactics, caption copywriting, paid advertising solutions, industry and trend research, ‘look and feel’ style guides and simple checklists for posting. I designed several templates for Instagram stories and text posts, and aspirational Instagram grids to strive toward.

Our audience growth specialist and I met with the Caci team to walk them through this strategy and answer any questions to help with implementation. Following our meeting as we tracked Caci’s progress, we noticed many of our suggestions being adopted and as a result they have seen growth in followers and engagement on social media, particularly on Instagram.

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Creative. Digital. Marketing. Recruitment.

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