I am a mission-oriented, marketing and communications leader with 15 years’ experience and a proven track record for developing, nurturing and activating brands to deliver tangible value.
My specialisation is executing integrated marketing and communication strategies from end to end and through the line. These skills have been developed and honed across a broad range of fantastic brands and businesses. I work well both within and leading a team and have strong attention to detail ensuring effective delivery of workstreams and objectives. I
I have worked in a number of agencies and corporates in Auckland leading the marketing strategy, social media strategy and media for a number of top brands.
Marketing Manager / Oct 2015 - Sep 2020 / Smales Farm Ltd
Auckland, New Zealand
Smales Farm is rethinking what today's work environment should entail which is something I found very exciting, and was instrumental in bringing to fruition. I was responsible for the overall brand strategy and a key objective was evolving the perception that Smales Farm was just an office park.
As such the activation of Smales Farm brand and the community within it was a primary focus. I implemented the social, digital and above the line media strategies and the internal and external marketing comms. I also ran the weekly placemaking and community activation programme and implemented iconic events such as the Takapuna Food & Wine Festival, Fiesta Del Sol and the Smales Farm Market.
I was responsible for the marketing and leasing of office spaces including the B:HIVE - NZ’s largest and smartest co-working building, and voted 'best office in the world' at the 2019 World Architecture Festival in Amsterdam. I was involved with the B:HIVE from inception, creating a highly strategic and focused integrated marketing campaign that saw level one fully leased during construction, and the rest of the building leased within 12 months, 1 year ahead of expectations - 120 SME’s and over 900 residents. This campaign went on to be a finalist at the 2018 NZ Marketing Awards.
Senior Account Director / Oct 2010 - Sep 2015 / The Business Marketing Group Ltd
Auckland, New Zealand
I was with The Business for 5 years and whilst having a full service offering, it was more of a strategic marketing agency that focused on delivering smart, ‘solution neutral’ strategy in order to achieve real business results. Given the very small team, I was involved in all decision making around running and growing the agency, whilst managing the delivery of integrated and complicated campaigns across the varied client portfolio. We launched several new brands from scratch that went on to achieve real business success and outsell established brands, and we were the most awarded agency at the 2014 TVNZ Marketing Awards. Over the past 5 years, we've grown the client portfolio exponentially with acquisitions such as Dulux NZ, Constellation Brands, iSite Media and Douglas Pharmaceuticals as well as a number of smaller accounts that encompassed the B2B and B2C spheres.
Senior Account Manager / Oct 2008 - Oct 2010 / Whybin TBWA
Auckland, New Zealand
After two years with Y&R, I was offered a role at TBWA Whybin to manage the PlayStation, Visa New Zealand and Nissan New Zealand accounts. During my time at Whybins, I developed a number of excellent campaigns, especially in the digital and social marketing arenas. I managed all three accounts with a great deal of autonomy whilst providing strategic leadership to both clients and external agency partners. During the last 8 months at Whybins, I was part of a 2 man team managing 2degrees which provided me with invaluable experience. 2degrees was extremely challenging due to the numerous communication requirements that came from an ever expanding product offering. I was heavily involved in numerous product launches as well as the overarching brand campaigns. The combination of these accounts has armed with me with the skills to identify, nurture and develop great ideas into integrated campaigns.
Industries I know well
Honours & awards
NZ MARKETING AWARDS - 2018
Finalist – B:HIVE @ Smales Farm
INTERNATIONAL ADVERTISING AWARDS - 2010
Bronze Lion – VISA GO
BEST DESIGN AWARDS - 2009
Gold – VISAGO
CAANZ / Auckland University of Technology
Strategic Planning & Account Management, Advertising / Marketing
2006 - 2007
Auckland University of Technology
Diploma in Advertising, Advertising & Communications
1998 - 2000