+64 9 373 3791
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Firstname/Profession
Melissa
Creative Director
12 Plus years Experience
Auckland, Christchurch, Wellington
8865

Represented: 15/05/14

Beaver

About Project

With their femcare products lagging in sales, U by Kotex needed to be brave and once again strike a chord with young women. We wanted to break the taboo surrounding femcare and the outdated blue liquid, women doing cartwheels approach to advertising. So how could we demonstrate the benefits of U by Kotex that resonated with women and even give them a giggle? Introducing the Beaver. When the Beaver commercial, showing a young woman pampering her cute little friend hit the screens, it subsequently became one of the most talked about ads in Australia. It generated over 2 million dollars worth of free PR and was the number 1 most watched Youtube ad for entertainment.


Industries

Healthcare


Specialties

Advertising, Creative Direction


Client

Kimberley Clark

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2638

Creative. Digital. Marketing. Recruitment.

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