- Firstname/Profession
- Melissa
- Art Director / Creative Director
- 12 Plus years Experience
- Auckland, Christchurch, Wellington
-
14059
Represented: 15/05/14
Smirnoff Mixer Truck
About Project
As part of the on-going #purepotential campaign we released the full potential of an old concrete mixer truck. We transformed it into the world’s largest cocktail mixer, capable of serving up 2,500 drinks.
It was a hit at the music festivals across the country over the summer, making friends and fans wherever it went. In the first 5 days it was photographed and shared 100,000 times.
This is just the beginning. The truck will be travelling to events around the country all year,
re-introducing young people to the Smirnoff brand in the best way possible – by putting a drink in their hand.
Industries
Alcohol
Specialties
Brand Activation, Campaign Management, Social Media Strategy
Client
Smirnoff
- Smirnoff Mixer Truck
- Alcohol
- Fuji Xerox
- Technology
- Revolution
- Pet Care
- Ditch the Itch
- Pet Care
- Chilly Bin Pants
- Alcohol
- Beaver
- Healthcare
- Become Part of the F...
- Alcohol
- Which Side Are You O...
- Food & Beverage
- 22 Carat Diamond
- Retail
- Ativ Book 9
- Electronics
- Bad Fit Now, Bad Fee...
- Retail
- Blindness Can Creep ...
- Healthcare