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melissa creative director profile
Firstname/Profession
Melissa
Art Director / Creative Director
12 Plus years Experience
Auckland, Christchurch, Wellington
14716

Represented: 15/05/14

Which Side Are You On?

About Project

Urban Bakery needed to break in to an already crowded biscuit market with their delicious gourmet cookies. So what was their point of difference? Firstly, their cookies were packed with personality, with an eye-catching packaging design that made them a stand out on the shelf. Secondly, each cookie had two alluring sides – cookie and yoghurt or chocolate. We wanted to emulate the product’s personality by bringing to life the (not so) age-old question ‘Which side are you on?’


Industries

Food & Beverage


Specialties

Copywriting, Creative Direction, Packaging


Client

Urban Bakery

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2019

Creative. Digital. Marketing. Recruitment.