DRL / Allianz Formula E-Prix Party
Capturing the energy of drone racing under one roof.
To capture the unique spirit and outsider attitude that sets the DLR apart we made attendees feel like they stumbled upon a gritty secret. From beginning to end, the DRL party, held in a secret location, made attendees feel like they had cracked New York’s polished veneer and entered the dark and exhilarating world of drone racing.
Graphic Design, Print, Wayfinding
Agency: MKG, NYC