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mike ux writer profile
Firstname/Profession
Mike
UX Writer / CX Writer
12 Plus years Experience
Auckland, Hamilton, Tauranga
416

Represented: 23/03/21

Fonterra Pediatric - B2B Campaign

About Project

To have Fonterra's leadership in paediatric nutrition recognised on the global stage in China, we turned the challenge of isolation into our unique advantage: "Discover our R&D facility. We call it New Zealand."

RESULTS
- Connected with 2500 from all over the world
- More than 400 entries in the prize draw.
- 10,000 visits to the website in the two months.


Industries

Food & Beverage


Specialties

Brand Identity, Copywriting, Editorial


Client

Fonterra


Credit

Agency: Colenso

To have Fonterra's leadership in paediatric nutrition recognised on the global stage in China, we turned the challenge of isolation into our unique advantage: "Discover our R&D facility. We call it New Zealand."

RESULTS

- Connected with 2500 from all over the world

- More than 400 entries in the prize draw.

- 10,000 visits to the website in the two months.

85

Creative. Digital. Marketing. Recruitment.

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