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mike ux writer profile
Firstname/Profession
Mike
UX Writer / CX Writer
12 Plus years Experience
Auckland, Hamilton, Tauranga
418

Represented: 23/03/21

Souther Cross Pet Insurance

About Project

One in three Kiwi pet owners struggle with vet bills. That’s why there’s Southern Cross Pet Insurance.

In 2018, we relaunched southerncrosspet.co.nz to make it easier for Kiwis to learn about pet insurance and get cover. This project included creating a new tone of voice, collaborating with the wider team on the IA and UX, simplifying the product offering, interviewing customers and crafting case studies, and contributing regular articles to the blog.


Industries

Insurance


Specialties

Copywriting, Information Architecture, UX Strategy


Client

Southern Cross Pet Insurance

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Creative. Digital. Marketing. Recruitment.

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