ghd 20 Year Anniversary News Article
A news article that Nina wrote about ghd's 20 year anniversary & the brand's trajectory.
Beauty & Personal Care
Journalism, Storytelling, Tone of voice
"To celebrate 20 years of good hair days and iconic design – cult British hair tool brand ghd has launched an exclusive, limited-edition couture collection, that will make all of your metallic dreams come true.
The global leader in hair tools and the UK’s number one recommended styling brand, ghd tools are used by 200,000 stylists around the world and sold in 30+ countries and more than 45,000 premium salons. Adored by professionals, ghd tools are backstage essentials at fashion week, bringing to life the hair trends season after season across all the fashion capitals and for brands including D&G, Dior and Prada.
A trusted and loved brand, ghd sells 2 million stylers every year and 5 iconic ghd products are sold every minute. The brand has won over 300 beauty awards for its ground-breaking tools which maintain a consistent heat of 185ºC – the optimum temperature for heat styling – for ultimate results without compromising the health of hair.
Ludovic Dellazzeri – ghd ANZ Managing Director says; “ghd has always been at the forefront of hair, whether it’s new innovations to empower women and stylists, or setting runway trends at fashion weeks across the globe. In 2021, we want to imagine what the next 20 years of good hair days might look like, and set the tone for the industry both now and for the years ahead. That means more collaborations, more product innovation and new heights of luxury indulgence. Most importantly, we want to celebrate with our industry partners and consumers who have been with us on this journey over the past 20 years – excite and empower them to continue creating good hair days.”
This new futuristic collection features the Platinum + styler, Helios hairdryer, Gold styler and a style gift set, which includes, a mini paddle brush, heat protectant spray and signature ghd hairclips. The full collection is available in a chic silver colour and is available online now at leading ghd retailers nationwide."