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pete digital marketing specialist profile
Firstname/Profession
Pete
Digital Marketing Specialist
12 Plus years Experience
Auckland
892

Represented: 27/05/20


#42268
Project name/Type
I Shop New World
 
Specialties
Digital Strategy, E-commerce, UI Design
Industries
Retail
Views
213

#42277
Project name/Type
Kings Plant Barn
 
Specialties
Digital Strategy, E-commerce, SEO
Industries
Retail
Views
155

#42251
Project name/Type
Briscoes Online
 
Specialties
E-commerce, Strategy, UI Design
Industries
Retail
Views
168

Bio

A passionate senior digital professional with over a decade's worth of NZ experience. I successfully designed, enhanced and marketed multi-million dollar online channels for several of the country's largest retail groups, with strategic, financial and team management skills coupled with a strong working knowledge of digital marketing, CX, UX, CRO, analytics and customer engagement.

 

I really enjoy the mix of art and science that e-commerce delivers, along with the variety - it's all about momentum and optimising the customer experience, and the challenge of continuous improvement is what fuels my passion.

Expertise

Content Strategy Digital Marketing Digital Strategy E-commerce Marketing Automation Strategy UI Design Workshops

Software

InVision JIRA Magento Microsoft Office Slack Trello Visio

My skills

E-Commerce
B2B & B2C
Technology platform evaluation & selection
Strategy & road-mapping
CX/UX incl. customer journey mapping
CRO incl. A/B Testing
Analytics - GA & Data Studio
Site search
Website navigation
Feedback/NPS
Payment processing
App development
Security & fraud protection
Warehousing & logistics (international & domestic)
Site performance (CDNs)
Customer support - live chat

Marketing
SEO - keyword research, optimizing Title tags & Meta data, Google Search console
Email marketing
Marketing automation
Database management (MDM & CRM)
Loyalty program management
Abandoned cart emails
OKRs and metrics

Project Management
Use of agile & scrum methodologies
Requirements gathering
Creating stories & epics - JIRA

I'm best known for...

Designing, launching and optimising the transactional online channels for the Briscoe Group - Briscoes, Rebel Sport and Living & Giving. Briscoes online revenue grew rapidly and the store soon became the biggest (revenue-wise) in the chain.

Recent Employment

E-commerce Manager / 2018 - 2019 / Kings Plant Barn

Responsible for developing and delivering the online strategy with day-to-day responsibility for the on-going development and enhancement of the digital sales channel.

Digital Product Manager / 2017 - 2018 / New Zealand Post

Product owner for YouShop, responsible for managing and enhancing all aspects of the technology platform, digital marketing, CX, operations and international supplier relationships.

Online Manager / 2015 - 2017 / Foodstuffs North Island

Responsible for developing and delivering the online strategy and implementing the online shopping channels across the group.

Industries I know well

Retail
Logistics & Transportation
FMCG

Mediums I know well

Online
E-Commerce
Digital
Search

Creative. Digital. Marketing. Recruitment.

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