A passionate senior digital professional with over a decade's worth of NZ experience. I successfully designed, enhanced and marketed multi-million dollar online channels for several of the country's largest retail groups, with strategic, financial and team management skills coupled with a strong working knowledge of digital marketing, CX, UX, CRO, analytics and customer engagement.
I really enjoy the mix of art and science that e-commerce delivers, along with the variety - it's all about momentum and optimising the customer experience, and the challenge of continuous improvement is what fuels my passion.
B2B & B2C
Technology platform evaluation & selection
Strategy & road-mapping
CX/UX incl. customer journey mapping
CRO incl. A/B Testing
Analytics - GA & Data Studio
Security & fraud protection
Warehousing & logistics (international & domestic)
Site performance (CDNs)
Customer support - live chat
SEO - keyword research, optimizing Title tags & Meta data, Google Search console
Database management (MDM & CRM)
Loyalty program management
Abandoned cart emails
OKRs and metrics
Use of agile & scrum methodologies
Creating stories & epics - JIRA
I'm best known for...
Designing, launching and optimising the transactional online channels for the Briscoe Group - Briscoes, Rebel Sport and Living & Giving. Briscoes online revenue grew rapidly and the store soon became the biggest (revenue-wise) in the chain.
E-commerce Manager / 2018 - 2019 / Kings Plant Barn
Responsible for developing and delivering the online strategy with day-to-day responsibility for the on-going development and enhancement of the digital sales channel.
Digital Product Manager / 2017 - 2018 / New Zealand Post
Product owner for YouShop, responsible for managing and enhancing all aspects of the technology platform, digital marketing, CX, operations and international supplier relationships.
Online Manager / 2015 - 2017 / Foodstuffs North Island
Responsible for developing and delivering the online strategy and implementing the online shopping channels across the group.
Industries I know well
Logistics & Transportation
Mediums I know well