Property Brokers is one of New Zealand’s larger real estate businesses with 40 branches nationwide, servicing residential, property management, commercial and commercial compliance needs. Early in 2018 Property Brokers approached Voice to help them reinvigorate their brand, fix issues with digital brand expression and offer the business an image makeover, in a highly image conscious industry.
With three months to run before the internal reveal, Voice set its methodology to work through a five phased approach. The business remains family owned, is strongly values-led and headed up by its passionate, hands-on Founder and Managing Director. The mission to develop a strategy to reposition and refine its values would need to be something the lead team could stand behind, deliver authentically and live by - rather than taking up desk drawer space.
The resulting work, across strategy and design disciplines, is a testament to deep consultancy, wide client engagement and Voice’s deep dive into all relevant facets of the business.
Brand Identity, Brand Strategy, Creative Direction