Auckland, New Zealand

New Zealand's first professional body that offers global standard certification in digital marketing.

My roles:

• Designs inspirational, useful, and usable learning experience on LMS SaaS byplacing the client/investor first while balancing business and marketingneeds.
• Creates strategies for a wide range of users, business and marketinggoals. Defines complex problems expertly by using research,conceptualisation (sketches/wireframes), visual design, informationarchitecture and interaction.

Auckland, New Zealand 

• Improve the content hierarchy and user flow of Skydive Australia website with the goal of increasing the number of users who click through to ‘Book Now’.
• Produce final presentation on: user research report (include insights from customer interviews and usability tests that informed final wireframe and prototype solution), user personas and user journey maps representing the target audience, a page wireframe and a clickable prototype.

Christchurch, New Zealand

Responsibilities:

• Identify design problem for learning management system/SaaS and conduct quantitative user research on learners destination, graduate outcomes and review user flow on instructional service design.
• Bring design leadership to the web apps design team, including regular reviews and feedback, collegial support and coaching (including assisting team members with progressing their own professional development plans), promoting good design processes and facilitating design innovation.
• Lead initiatives to evolve our UX & Design practice by looking at trends, tools and best practices suitable for the need of the business.