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seann ux researcher profile
UX Researcher / UX Architect
8-12 years Experience

Represented: 17/09/20

Project name/Type
Upsouth by Auckland Council
Prototyping, User Testing, UX Design, UX Research, UX Strategy, Wireframing

Project name/Type
Information Architecture, Prototyping, User Testing, UX Design, UX Research, Wireframing

Project name/Type
Skydive Australia
Information Architecture, Interaction Design, Quantitative Research, User Journeys, User Testing, UX Research
Sport & Recreation


A lecturer turned UX Designer & Agile Coach, my superpower is to turn the complicated simple and happy to use.


My process focuses on empathy and simplicity — Listen, think, craft, measure. Repeat.


Intuitive UX 


I often remind myself, ‘What is the intention in this phase of design, is it simple to use, and does it care about your user and business?’.

I empathically care about the why behind a pain point and solve it through research and testings.


Lean & Agile 


As a Certified Scrum Master and Agile Coach, I collaborate with team representatives and stakeholder to extract the best ideas based on lean and agile practice until the validation of prototype.


Data-aware Designer  


Data does not tell what the problem is, nor how to solve it. That’s why at critical decision points I ask myself and others, 'How will this affect our success metrics?'.

Gathering analytics, I determine success metrics at the beginning of a project.


Turning needs into experiences  


Utilising the design thinking methodology, I convert user needs into seamless experience to achieve optimal interaction that drives your business desire and ROI.


Information Architecture Prototyping User Journeys User Testing UX Design UX Research Wireframing Workshops


Hubspot Monday.com Salesforce Trello

Recent Employment

Digital UX Design, Research & Strategy | Agile Lead / Apr 2016 - Present / The Institute of Digital NZ - IDNZ

Auckland, New Zealand


New Zealand's first professional body that offers global standard certification in digital marketing.

My roles:

  • Designs inspirational, useful, and usable learning experience on LMS SaaS byplacing the client/investor first while balancing business and marketingneeds.
  • Creates strategies for a wide range of users, business and marketinggoals. Defines complex problems expertly by using research,conceptualisation (sketches/wireframes), visual design, informationarchitecture and interaction.

Agile UX Designer / Mar 2018 - Aug 2018 / Skydive Australia

Auckland, New Zealand 

  • Improve the content hierarchy and user flow of Skydive Australia website with the goal of increasing the number of users who click through to ‘Book Now’.
  • Produce final presentation on: user research report (include insights from customer interviews and usability tests that informed final wireframe and prototype solution), user personas and user journey maps representing the target audience, a page wireframe and a clickable prototype.

Learner Experience, Research & Programme Head / Jul 2014 - Mar 2016 / Linguis International Institute

Christchurch, New Zealand



  • Identify design problem for learning management system/SaaS and conduct quantitative user research on learners destination, graduate outcomes and review user flow on instructional service design.
  • Bring design leadership to the web apps design team, including regular reviews and feedback, collegial support and coaching (including assisting team members with progressing their own professional development plans), promoting good design processes and facilitating design innovation.
  • Lead initiatives to evolve our UX & Design practice by looking at trends, tools and best practices suitable for the need of the business.

Industries I know well

Sport & Recreation

Mediums I know well



University of Southern Queensland

Master of Business Administration (M.B.A.), Strategic Management

2002 - 2004

Distinction in Strategic Management


The Interaction Design Foundation

Professional Certification, User Experience and Interaction Design


Certified skills in user experience and interaction design, specialised in user research, interaction and engagement strategy.


University of Southern Queensland


Graduate Diploma in Business and Management, Strategic Management, Merit

2001 - 2002


Curtin University

Diploma in Advertising, Multimedia and Broadcasting, Public Relations, Advertising, and Applied Communication, A

2000 - 2001


Limkokwing University of Creative Technology

Certificate in Advertising, Multimedia and Broadcasting, A

1999 - 2000

Creative. Digital. Marketing. Recruitment.

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